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Huge Bear Surprises Samsung Crew on EcoBubble washing machine Photo Shoot
三星EcoBubble洗衣機(jī)照片拍攝現(xiàn)場(chǎng)驚現(xiàn)大棕熊？
Samsung has worked with The Viral Factory to create an online video promoting its EcoBubble washing machines.
三星和英國(guó)的廣告制作商“病毒工廠” 合作推出了一個(gè)網(wǎng)絡(luò)視頻，宣傳三星的EcoBubble 系列洗衣機(jī)。
The film, directed by James Rouse, shows a film crew being disrupted by a huge brown bear which, once the crew have scattered, strips off its top coat and uses the Ecobubble machine. The bear then waits in his spotted boxers as his coat washes and comes out brilliant white, he then puts his coat back on and leaves – as a Polar Bear.
電影由詹姆斯·洛茲執(zhí)導(dǎo)，影片情節(jié)講述：一個(gè)攝制組遭到一只大棕熊干擾，攝制組的工作人員逃開后，大棕熊脫下它的外套，開始用Ecobubble洗衣機(jī)洗外套。大棕熊穿著一條臟兮兮的短褲等著它的外套洗好，而外套從洗衣機(jī)里拿出來(lái)的時(shí)候亮白亮白，接著它穿起外套走了，走的時(shí)候已經(jīng)它已經(jīng)變成了一頭北極熊。
Shot on location over three days with a Canadian Brown Bear, Barney, post production house Jellyfish Pictures and producer Jon Stopp created the stripped down bear using prosthetics and “a very cold man dancing around in a spotty bodystocking”.
加拿大棕熊Barney參與了本次三天多的外景拍攝，后期制作公司Jellyfish Pictures和制片人Jon Stopp用影片修復(fù)的方法做出了棕熊脫外套的效果，并模擬了“一個(gè)凍得要死的男人穿著斑斑點(diǎn)點(diǎn)的緊身衣跳舞”的場(chǎng)景。
The Viral Factory’s creative director, Ed Robinson, commented: “For us making virals is all about telling product stories which can entertain the audience. The Samsung Ecobubble washing machine performs exceptionally well at very cold temperatures, so frozen tundra and polar bears felt like a good place to find such a story.
“病毒工廠”的創(chuàng)意總監(jiān)艾德·羅賓遜對(duì)此表示：“我們公司的目標(biāo)就是要給觀眾講述能引起他們興趣的品牌故事。三星的Ecobubble洗衣機(jī)在極為低溫的環(huán)境下運(yùn)行起來(lái)也極其出色，因此凍原和北極熊應(yīng)該是品牌故事不錯(cuò)的切入點(diǎn)。”
“The complexity of actually realising the story then hit us, but thanks to brilliant Barney the Brown Bear, James Rouse and the post geniuses at Jellyfish Pictures, they made the concept tangible and joyous.”
“實(shí)際中要實(shí)現(xiàn)這個(gè)故事是很復(fù)雜的，當(dāng)時(shí)我們也很受打擊。不過(guò)，多虧了棕熊Barney，它非常棒。也多虧了導(dǎo)演詹姆斯·洛茲，以及Jellyfish Pictures公司后期制作的天才們，是他們讓這個(gè)理念變得成型又充滿歡樂(lè)。”
