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The most successful entrepreneurs and executives are savvy business people first, and experts in their field second. This may seem counter-intuitive to technologists, especially in an era when technology seems to be driving the world. Yet the sad truth is that a technology not focused on a real problem is not a business, and will probably fail in the marketplace.
最成功的企業(yè)家和高管，首先都是頭腦靈活的商業(yè)人士，其次是各自領(lǐng)域的專家。但是在這個(gè)看起來(lái)由技術(shù)推動(dòng)世界發(fā)展的新紀(jì)元里，技術(shù)專家的看法可能與此正好相反。不過(guò)事實(shí)是如果技術(shù)不是旨在解決實(shí)際問題的話，它就無(wú)法在市場(chǎng)上立足。
1.Reserve time daily to research the market, as well as technology.
像鉆研技術(shù)一樣，每天都要花時(shí)間去做市場(chǎng)調(diào)查。
Learning is a never-ending requirement for every entrepreneur. At best, all they teach you in school is how to learn. In these days of rapid change, most experts believe that the facts college students learn as a sophomore are obsolete before they exit their senior year.
每一個(gè)企業(yè)家都必須要永不停息地學(xué)習(xí)。在學(xué)校，老師教你的最多就是怎么去學(xué)習(xí)。在瞬息變幻的社會(huì)里，很多專家都認(rèn)為大學(xué)生在大學(xué)二年級(jí)學(xué)到的東西，在他們畢業(yè)之前就已經(jīng)過(guò)時(shí)了。
2. Build relationships with key experts in your business domain.
2. 和你所在的商業(yè)領(lǐng)域的專家建立良好關(guān)系。
Talk regularly with peers and advisors who have been there before you. Your focus should be on listening and asking questions, rather than defensively arguing that your situation is somehow different from all the others.
定期的和在你之前獲得成功的同事和顧問們交流。你應(yīng)該專注在聽取和提問上，而不是防御性的爭(zhēng)論說(shuō)明你的情況就是和其他人的不一樣。
3. Be proactive in contributing business ideas and follow through.
3. 商業(yè)理念要有前瞻性，并堅(jiān)持去執(zhí)行該理念。
Talk is cheap when it comes to innovative ideas in business. You don’t really understand a new idea, until you try to write it down and succinctly communicate it to peers and critics.
光靠說(shuō)，是說(shuō)不出真正好的新點(diǎn)子的。如果你不把你的想法寫下來(lái)，告訴你的同僚，告訴那些批評(píng)家，你就無(wú)法真正理解一個(gè)新的理念。
4. Network in the industry as well as outside.
4. 建立圈內(nèi)圈外的關(guān)系網(wǎng)。
The best entrepreneurs have the best “l(fā)ittle black book”of expert contacts. Through personal outreach, as well as industry organizations, they are constantly on the lookout for people smarter and more experienced in their domain.
最成功的企業(yè)家都有本“小本本”，里面裝著所有業(yè)內(nèi)專家的聯(lián)系方式。不管是通過(guò)個(gè)人能力還是機(jī)構(gòu)組織，他們從不間斷地去尋找在自己領(lǐng)域里更聰明更有經(jīng)驗(yàn)的人。
5. Even the best have mentors they really use.
5. 就算是最成功的人也需要導(dǎo)師來(lái)助自己一臂之力。
A mentor is someone who will tell you what you need to hear, while friends and associates often tell you what you want to hear. Of course, it’s good to have both, but don’t confuse the two. Above all, be accountable to yourself in your efforts to keep the big picture in perspective.
當(dāng)你的朋友和伙伴告訴你“你想聽的話”時(shí)，你的導(dǎo)師會(huì)告訴你“你需要聽的話”。當(dāng)然，既有導(dǎo)師又有朋友是最好的，但不要將兩者混淆了。最重要的是，對(duì)自己負(fù)責(zé)，自己努力去規(guī)劃未來(lái)。
6. Understand the business, then add value.
6. 了解商業(yè)，為其增值。
The more business acumen you accumulate, the more likely you will be to bring real innovation and survive the deadly challenges. Ultimately, every business decision is a quest for maximum return on investment (ROI), utilizing cash, technology, and human resources.
你招攬的商業(yè)能手越多，那么在面臨巨大挑戰(zhàn)時(shí)，就有可能真正地創(chuàng)新并由此而渡過(guò)難關(guān)。歸根結(jié)底，每一個(gè)商業(yè)決策都是為了投資利益的最大化，最大限度地利用資金，技術(shù)和人才。
You don’t have to have an MBA to understand that even the most complex multinational businesses are made up of five key drivers – cash, profit, assets, growth, and people. While each driver is unique, it is also completely dependent on all the other drivers. Experts in technology might thus only understand twenty percent of what they need to succeed in business.
你不一定非得有一個(gè)MBA文憑才能理解這些，即使是最復(fù)雜的跨國(guó)貿(mào)易都是由以下五個(gè)核心部分組成的——資金，利潤(rùn)，資產(chǎn)，發(fā)展和人才。每一個(gè)驅(qū)動(dòng)力都是獨(dú)一無(wú)二的，但又是互相依賴，相輔相成的。而技術(shù)專家可能只懂得商業(yè)成功所需的五分之一的內(nèi)容而已。
The best entrepreneurs never lose sight of the big picture, and they never stop learning until they die.
最成功的企業(yè)家永遠(yuǎn)不會(huì)忘記他的宏大愿景，活到老，學(xué)到老。
