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To an American, China feels very distant, very different, and very difficult. You hear bizarre tales, and see American companies fail in China, so you assume Chinese Internet users must be very different from you.
對于美國人來說，中國是如此得遙遠，如此得不同，如此得復雜。你聽過那些關于中國奇聞怪談，你見過美國公司在中國慘遭滑鐵盧，所以你就假設中國的網民肯定也與美國的網民非常不同。
But actually, the Chinese Internet user is a lot like you -- He browses, searches, and plays. She uses SNS, IM, and mobile apps. They all love smart phones, Angry Birds, and iPads.
但事實上，中國的網民和美國網民十分相像——他們也瀏覽網頁，也用搜索引擎，也會玩電子游戲。她們也上社交網站，也會即時聊天，也用手機應用。中國網民也愛智能手機、憤怒的小鳥和iPad。
But there are also significant differences between Chinese and American Internet users. Can you guess the single biggest difference?
然而，中國網民和美國網民確實有顯著的區別。你能猜到中美網民最大的差別是什么嗎？
Culture? Expressiveness? Mobility? Government regulations? No, the single largest difference is age! The average Chinese internet user is almost young enough to be the average American user’s son/daughter!
文化？表達？移動？政府規章？都不是，中美網民最大的差別是年齡！中國網民的平均年齡小到足以當美國網民平均年齡的兒子和女兒！
That is why Chinese users tend to use less email and more IM, less e-commerce and more games, less search and more blogging.
這就是為什么中國網民更多地使用即時聊天工具而不是發郵件，更多地玩游戲而不是網上交易，更多地發博文而不是做搜索。
