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Rome, 1960: Television, and scandals
1960年羅馬奧運會：電視轉播和丑聞事件
As the first Olympics ever to be televised and include a brand endorsement by an athlete, the Rome Games ushered in a new era of commercialism and changed the way the world viewed its Olympians.
作為第一屆用電視轉播并由運動員做品牌宣傳的奧運會，羅馬奧運會引領了一個全新的商業時代，改變了世界對奧運會選手的看法。
The Games also spotlighted a negative side of the competition with the first doping scandal, revealing how far some athletes would go to bring home the gold.
這屆奧運會也因首個興奮劑丑聞而讓公眾看到了奧運競技的負面，展現出一些運動員要將金牌收入囊中，還有很遠的路要走。
