The Federation has named the Brazilian advertising agency Master as the winner of the IFRC Dove Award. The prize, given in recognition of Master's outstanding contribution to the worldwide advertising community initiative against discrimination, was awarded during the prestigious Cannes Lions advertising awards. The image, depicts the face of two women, cheek to cheek, one with her eyes covered, the other with her eyes uncovered. Under the theme of tolerance, it shows that what we believe about each other across the West/East divide is often based on an unwillingness to really find out about each other.
聯邦政府授予這幅海報的創作者，一家巴西廣告公司，IFRC Dove廣告大獎。此獎項只授予為全球反種族主義做出杰出貢獻的杰出作品，并在久負盛名的戛納廣告節上頒獎。這幅海報上并排地描繪了兩個女人的面容，一個覆著眼睛，另一個覆著臉，只露眼睛。它的主題是：包容。通常，由于不愿深入地互相了解，東方人與西方人眼中的彼此并不真實。