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新概念英語第三冊逐句精講語言點 第26課(2)

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Wanted:a Large Biscuit Tin 急需大餅干筒


No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we wants, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word free can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighted nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated. For they bought the biscuit from the student for $24,000.


4. Advertisers discovered years ago that all of us love to get something for nothing.

做廣告的人們多年前就發現我們大家都喜歡免費得到東西。

語言點:句子結構分析:that引導賓語從句,交代discovered的內容。

5. An advertisement which begins with the magic word free can rarely go wrong.

凡是用“免費”這個神奇的詞開頭的廣告很少會失敗的。

語言點:句子結構分析:which引導定語從句,修飾advertisement。

6. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.

目前,做廣告的人不僅提供免費樣品,而且還提供免費汽車,免費住房,免費周游世界。

語言點:句子結構分析:not only…but…as well構成并列結構。

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remove [ri'mu:v]

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v. 消除,除去,脫掉,搬遷
n. 去除

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devise [di'vaiz]

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vt. 設計,發明,遺贈給
n. 遺贈,

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n. [宗

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anticipated [æn'tisipeit]

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adj. 預期的;期望的 v. 預料(anticipat

 
competition [kɔmpi'tiʃən]

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n. 比賽,競爭,競賽

 
capture ['kæptʃə]

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subtle ['sʌtl]

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adj. 微妙的,敏感的,精細的,狡詐的,不明顯的

 
tin [tin]

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n. 罐頭,錫,聽頭
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