評論
打印
Business
商業版塊
Cinemas
電影院
Curtains
無法擺脫的困境
Audiences may be ready to return. Will they have anything to watch?
觀眾們可能已經準備好回歸電影院了。那他們有什么影片可看呢？
It is turning out to be a long intermission. Cinemas across the West closed in March and, despite attempts to reopen in the summer, the box office has not recovered. From October 9th Cineworld, the world’s second-largest chain, will temporarily shut its 536 Regal theatres in America and its 127 British outlets. AMC, the biggest, will cut the opening hours at some Odeon cinemas in Britain.
事實證明，幕間休息時間的確很長。所有西方電影院都于今年3月份關閉了，盡管它們試圖在夏季重新開放，但票房并未恢復。從10月9日起，全球第二大連鎖影院電影世界將暫時關閉其在美國的536家帝國影院以及英國的127家影院。全球最大的連鎖影院AMC將縮短英國部分奧迪安影院的營業時間。
Early in the pandemic the problem was audiences. In March Disney’s “Onward” flopped as people refused to breathe recirculated air with a crowd of strangers. Business got harder when governments ordered theatres to shut, or imposed profit-crushing closures of refreshment counters and caps on capacity.
疫情初期，問題在于觀眾。3月，由于人們拒絕和一群陌生人呼吸循環空氣，迪士尼出品的《1/2的魔法》撲街了。政府下令關閉電影院，強制關閉利潤頗豐的零食柜臺，并限制客流量，企業愈加艱難。
As countries have eased restrictions and audiences prepared to return, cinemas are finding little to show them. In China, where covid-19 seems under control, studios have resumed pumping out hits. But Hollywood will not risk premiering costly blockbusters while many markets, including New York and California, remain closed, and cinema-goers wary. Most big titles have been postponed. The last straw for Cineworld was the decision on October 2nd by MGM and Universal Pictures to delay “No Time to Die”, James Bond’s latest caper, from November until April 2021. No big release is planned until Christmas Day, when Warner Bros’ “Wonder Woman 1984” will ride to the rescue.
隨著各國放寬限制，觀眾們準備回歸，電影院卻發現沒什么影片能夠上映。在中國，新冠疫情似乎得到了控制，各大影院已經恢復了影片的上映。但是好萊塢顯然不會冒險首映巨制大片，畢竟紐約和加州等多地的影院市場仍處于關閉狀態，電影院的觀眾也非常謹慎。大多數的大片全都延遲上線。米高梅和環球影業在10月2日決定將詹姆斯·邦德的最新電影《007：無暇赴死》的上映時間從11月延遲到20121年4月，這成為壓倒電影世界的最后一棵稻草。在圣誕節之前，大片都沒有上映計劃，而華納兄弟的《神奇女俠1984》將于圣誕節當天趕赴救場。
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