Ⅲ.課文篇

Many people think that sales and marketing are the same job. Some people think that marketing is what sales people do to sell a product. This could not be farther from the truth, as we will see below.

很多人認(rèn)為銷售和市場營銷是同一個工作。一些人認(rèn)為市場營銷就是銷售人員所做的產(chǎn)品推銷。這和它的本意有天壤之別，這正如我們下面所看到的。

Sales means trying to convince someone to buy your goods or services. Generally, customers buy goods and clients buy services.

銷售指的是設(shè)法說服某人買你的物品或服務(wù)。通常來說，消費者買物品，而客戶買服務(wù)。

Marketing is a number of processes that are designed to help a company understand the market and what the market thinks of their goods or services.

市場營銷是為了幫助公司了解市場以及市場對公司產(chǎn)品和服務(wù)的想法而展開的一系列工作。

When marketing is done well, it will help management to make changes to the product to better suit the market needs and also help increase sales because more people will be aware of the product.

市場營銷做得好，它就會幫助改變經(jīng)營策略，使產(chǎn)品更好地滿足市場需求，而且讓更多的人知道該產(chǎn)品，從而提高產(chǎn)品的銷售額，

Sales and marketing department usually work separately but closely.

銷售部和市場營銷部的工作通常分開進(jìn)行，但又緊密相連。

A marketing project usually starts with a market survey. This means asking potential customers their honest thoughts and feelings about the product. You should also compare your product with your competitors to understand the relative strengths and weaknesses of each.

一個市場營銷項目通常始于一項市場調(diào)查。這意味著詢問潛在消費者對產(chǎn)品的真實想法和感受。你還應(yīng)該將你的產(chǎn)品和競爭者的產(chǎn)品相互比較，從而了解各自相關(guān)的長處和短處。

Twenty years ago, marketing was not an important business function, but as the market place become more and more competitive each year, good marketing (and good sales) has become one of the most integral and challenging areas to work in.

二十年前，市場營銷并不是一個重要的商業(yè)功能，但是隨著市場競爭的逐年強(qiáng)烈，好的市場營銷（以及好的銷售）已經(jīng)成為最重要和最有挑戰(zhàn)的工作領(lǐng)域。