Now you'll hear the two long conversations.
Conversation One
M: Excuse me, is this the ad department?
W: Sure is. Can I help you?
M: Hi, I'm M Benson... er... I've got a few questions. [19]I'd like to know more about how to advertise in your newspaper.
W: OK. Well, first, have you seen our rate card?
M: Rate card? I'm afraid I don't know anything about it.
W: No problem. We'll take it from the top. Here. This is a rate card. It's a little complicated at first, [20]but it shows you how much various types of ads in our newspaper cost.
M: Gee, I don't know where to start.
W: There are two basics you have to consider. [20]One, how big do you want your ad to be? The larger your ad is, the more it costs... and the more people will notice it.
M: Great, so far. ... Please continue.
W: [20]Second, how often do you want it to be in the paper? Of course, the more frequent your ad is, the more it costs.
M: Yes. I understand. But I have no idea what kind I should choose.
W: There's a rate for running an ad one time, various rates for multiple ads, and additional rates for weekend ads. [21]Weekend ads are more expensive-more people read the paper then and they take longer to look at ads on weekends. May I ask for what you want to advertise?
M: It's for my wife. She's starting an antique shop. Can you give me some suggestions?
W: I can help you work out a program for your wife's new business.
M: When do you recommend we run the ads?
W: [22]If you know who your customers are going to be, we can really help you. For instance, we know what parts of the newspaper are more likely to be read by women... and we know on what days they read it.
M: Amazing. I will ask my wife. She knows a lot more about that than I do. I will come back to you for help tomorrow.

Questions 19 to 22 are based on the conversation you have just heard.
19. What is the conversation mainly about?
正確答案：C
解析：主旨題。男士想知道怎樣在報紙上登廣告，此后工作人員一直在為他介紹登廣告的費用、具體的登法等等，因此答案為C。A、B兩項在對話中雖然提到了，但并不是對話者談論的主題；D在對話中并未提及。
20. What is not true about the rate of advertising on newspaper?
正確答案：B
解析：細節題。女士的介紹非常清晰：廣告類型不同價格也不同，主要考慮兩點：一是版面大小，二是出現頻率。A、C、D分別符合這三條。只有B是對“你的廣告版面越大，花費就越多……并且有更多的人注意到它”這句話的斷章取義（后面兩個the more... 結構是并列關系，不是因果關系），故答案為B。
21. Why is advertisement on weekends more expensive?
正確答案：B
解析：細節題。女士在對話中解釋了為什么在周末刊登廣告要更貴的原因——周末看報紙的人多，并且他們會花較長時間看上面的廣告。因此答案為B。
22. What does the woman suggest the man do before running the ads?
正確答案：D
解析：細節題。男士的太太要開古玩店，男士向女士詢問什么時候登廣告最好，女士并沒有正面回答，而是說因為不同的目標人群需要不同的廣告刊登方案，所以要了解客人的情況，她才能真正幫上忙，故答案為D。