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the force of nature behind Apple.
他是蘋果公司的靈魂
He distorted reality. It's a mixture of charisma, chutzpah,
他顛覆了人們的認知 他魅力四射 膽識過人
bullshit, self-belief, self-delusion,
能說會道 滿懷自信 充滿了近乎盲目的樂觀
and insane ambition.
和超乎尋常的野心
Apple's hi-tech products have inspired fervour.
蘋果的高科技產品讓人們趨之若鶩
Oh, it's beautiful. It's very sexy.
它真漂亮 很性感
Defining cool consumerism for a worldwide tribe.
它為全世界人民定義了一種特立獨行的消費主義
Hyped by the man who personified the brand.
喬布斯巧舌如簧 給這個品牌賦予了靈性
It works like magic.
它像魔法一樣神奇
They look so good, you want to lick 'em.
它們看上去這么可愛 簡直讓人忍不住想舔一口
It's unbelievable.
這真難以置信
No-one had quite that mixture of arrogance,
從沒有人能如此地集傲慢與謙遜
humility, talent and presence, which Steve Jobs had.
才華和風度于一身 而喬布斯卻做到了
He's changed music, he's changed movies, he's changed computers a couple of times.
他改變了音樂 改變了電影 數次改革了計算機
He's created industries that we didn't think we needed.
他創(chuàng)造了一些全新的行業(yè)
Jobs was a perfectionist.
喬布斯是個完美主義者
To Steve, everything was about taste.
他認為 品味是最重要的東西
Just like someone writing a great piece of music.
他有著音樂家般近乎苛刻的審美
And a tyrant.
同時也是個暴君
Steve Jobs yelling at you with his full force is kind of
因為喬布斯聲嘶力竭地對著你大吼時 實在是...
a pretty frightening thing for most people.
對大多數人來說 這實在是很嚇人的
How did a drug-taking college dropout
一個大學輟學的癮君子
create one of the most successful corporations in the world?
是如何創(chuàng)建了世界上屈指可數的商業(yè)帝國之一？
His hippy background made him a better billionaire.
他的嬉皮士背景對他在商業(yè)上的成功有不可忽視的影響
This is the inside story
讓我們一起來傾聽這個幕后的故事
of how Steve Jobs took Apple
看看史蒂夫·喬布斯是怎樣把蘋果公司
from a suburban garage to global supremacy.
從一個家用車庫變成了全球行業(yè)霸主
