Nissan back to Datsun, but only in India

Nissan relaunches the Datsun brand, hoping to boost sales in India's emerging market. CNN's Sumnima Udas reports.

日產重新發布了其Datsun廉價品牌，推出了一款主要針對新興市場的微型車。這款Datsun Go是一款小型的五門五座掀背車，將于明年初率先在印度市場推出上市，售價將低于40萬印度盧比(折合人民幣約4萬元)。這款Go車型的發布標志著Datsun品牌在退出市場30年后的重新回歸，旨在填補低端市場的空白，定位將低于最便宜的日產和雷諾車型。

This is no ordinary car launch, the Datsun resurrected after about 30 years this time in India, in typical Bollywood fashion complete with singing and dancing, the aim selling a car and a dream.

This is a historic day for Nissan Motor company, it's also an exciting moment for many women and men here in India who today are one step closer to realizing the dream of purchasing a new car.

Not since the launch of the tata nano in 2009, has India seen so much excitement over a car, the Datsun Go, a five door hatchback large enough to fill in an everage Indian family, price for the low cost segment at 400,000 Indian Rupees, or roughly USD6,700. Nissan is betting big on India's rising middle class particularly younger first time buyers.

India has such a high potential that we really want to be a part of the landscape in India, if we can be successful in India, we can be successful everywhere.

The hope is Datsun's low price and sleek look will attract customers in India where Nissan has struggled, the debut comes at a challenging time though, industry data for June shows India's car market contracted for 8 staight months and cheaper and smaller cars were hit hardest, but Carlos G says he isn't worried.

A lot of people keep looking at the last three months of sales in India, such a narrow vision of Indian market, Indian market is much bigger than this, the potential is much bigger, we still think even though the market is down now for the first six months, and we are going barely be above 3.2 million cars this year, we still think that this market will be above 4 million by 2016 and will continue to grow by 5 to 6% a year.

The Datsun Go will be manufactured in India and hit the road in 2014.Sumnima Udas, CNN, New Delhi.