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Everyone knows how to introduce themselves, right? It's just like those name tags organizers pass out at networking events, "Hello, my name is…" Unfortunately, a lot of job seekers have a tough time getting beyond that very basic introduction. Sure, they can chat about where they grew up or their favorite book or movie, but when it comes time to say something smart and relevant about their job search interests, it gets a little tricky.
每個人都知道怎么介紹自己，是嗎?大多時候的介紹都感覺像那些給自己貼上姓名標簽一樣，“你好，我的名字是......”，悲劇的是，大部分的求職者都發(fā)現很難說些基本信息之外的話題。當然，他們可以聊聊在哪長大的，或者最喜歡的書或電影，但當實際談到一些與找工作有關的話題，還要說得聰明，就好像變得有點尷尬了。
Do you have a pitch about you, your skills, and accomplishments ready to use the next time someone asks what you're looking for? While conventional wisdom used to dictate you prepare a two-minute "elevator pitch," most elevator rides don't last two minutes, and most people's attention spans certainly don't.
下次面試的時候，你能對自己所掌握的技巧以及獲得的成果對答如流么?一般情況下你都需要準備一個兩分鐘的簡短介紹，但是大多根本持續(xù)不了兩分鐘，一個人的注意力時間也達不到那么久。
Instead of the two-minute pitch, you should think about how to share relevant information about yourself quickly and succinctly so your target audience doesn't have time to start mentally planning out their grocery shopping list while they're waiting for you to stop talking about yourself.
與其準備一個兩分鐘的面試演講，你不如好好想想怎么快速有效的介紹自己的相關信息，這樣你的聽眾們才不至于一面等著你快點結束自我介紹，一面在腦子中構想下班之后的購物清單。
If you can't introduce yourself to a potential contact in 30 seconds or less, you may miss some important opportunities to impress someone important.
如果你無法在30秒鐘或更少時間之內把自己介紹出來，那么你就可能會失去一些機會，無法給別人留下深刻印象。
To create an impressive pitch, know the answers to the following questions:
要做一個讓人眼前一亮的簡介，先了解下面的這些問題吧：
1. What is your goal or objective?
1.你的目標或目的是什么?
2. What do you offer? Identify the skills and accomplishments that make you stand out from other people in your industry.
2.你的與眾不同之處在哪?列舉那些能讓你在同行業(yè)競爭者中脫穎而出的技能和成果。
3. What do you do? Include information about your goal or objective as it relates to your target audience.
3.你做的是什么?需要包含聽眾所感興趣的你的目標或目的。
4. What problems do you solve? Every job description stems from a company's problem or specific need. Make sure you know how your contributions will make a difference for the organizations you target.
4.你解決了哪些問題?每個職業(yè)設立都是源于公司的某個困難或者專業(yè)需求。一定要知道你的貢獻如何能對這個企業(yè)產生重大的影響。
5. What results do you create? Think about your accomplishments in your current or past positions.
5.你有什么成果?想想你在現任或過去的行業(yè)里所取得的成果。
Use this format to plan your reply:
用這個模板來規(guī)劃你的簡述吧：
I work with (target audience) to (what problem do you solve). This is how (your results).
我和(聽眾)一起工作可以解決(你所能解決的問題)。這是我的(成果)。
I collaborate with non-profit organizations that support women's causes to create, organize, and run fundraising events that raise money from previously untapped donor bases. Last year, we increased donations by more than 50 percent and broke all of our fundraising records.
我和非營利組織一起合作，支持女性創(chuàng)辦、組織和運行籌款活動，資金從潛在的捐款人中籌集。去年，我們的籌款增加了50%多，打破了歷年的籌款記錄。
Keep in mind: One trick to a successful pitch is to eliminate jargon or other language your target audience won't understand. This is especially important for career changers: don't rely on lingo from your previous career to appeal to new networking contacts. Focus your comments to appeal to your new audience and you'll be much more successful impressing them with your knowledge, skills, and abilities.
切記：成功面試的訣竅在于不要使用聽眾不太理解的行話或者其他語言。這對改行的求職者來說更加重要：不要用你前一個職業(yè)領域的行話來迎合新的工作系統(tǒng)。你需要集中措辭來迎合新的聽眾，多介紹你的知識，技能和能力，才會更成功的給他們留下深刻的印象。
With a well-planned, succinct, targeted introduction, you'll inspire additional conversation with your networking contacts. Prepare to ask for a formal meeting to share ideas and insights, but always be ready to detail your expertise in-depth and on the spot if someone asks. Always be ready to answer questions about how you accomplished your goals and solved problems in the past and to explain how those experiences make you a good fit for your targeted opportunity.
有了一個精心準備、簡潔、目標性強的自我介紹，你接下來就能和自己的面試官有著更多的交流機會。你也可以要求一個正式的會議來介紹自己的想法和觀察，但也要準備當有人提問時，你能夠把自己的專業(yè)更細化和深化進行介紹。時刻準備好回答這些問題，如如何才能實現你的目標，過去如何解決問題，以及這些經驗如何能讓你獲得機會成為我們提供職位的最佳人選等。
