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英語四級聽寫訓練:第19期

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Passage One
  When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something competent to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
  Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, nonpersonal, and usually persuasive description of goods, services and ideas through various media.
  All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.

  Questions 26 to 28 are based on the passage you have just heard.
  26. What is the passage mainly about?
  27. What’s the financial source of the privately owned mass media?
  28. According to the passage, what is one of the features of advertisements?

重點單詞   查看全部解釋    
source [sɔ:s]

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n. 發源地,來源,原始資料

 
persuasive [pə'sweisiv]

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adj. 有說服力的,令人信服的

 
competent ['kɔmpitənt]

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adj. 有能力的,勝任的,足夠的

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description [di'skripʃən]

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n. 描寫,描述,說明書,作圖,類型

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describe [dis'kraib]

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vt. 描述,畫(尤指幾何圖形),說成

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mass [mæs]

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n. 塊,大量,眾多
adj. 群眾的,大規模

 
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