Yahoo! Reveals Search Focus As Revenue Rises ??

Yahoo! plans to overhaul its search engine after reporting strong results, but boss Marissa Mayer warns of a long road ahead.

得益于互聯網搜索業務的提升和廣告價格上漲，雅虎2012年第四財季利潤和營業收入雙雙超出預期，2012年全年營收實現了4年來的首度增長。

雅虎財報顯示，2012財年全年營收為49.87億美元，與2011財年的49.84億美元微幅增長2%，這是雅虎自2008財年以來實現的4年來首個增長；2012全年凈利潤為39.45億美元，比2011財年的10.49億美元大增276%。截至2012年12月31日，雅虎持有的現金、現金等價物及有價債券投資總計60億美元，較截至2011年12月31日時的25億美元，增長35億美元。這是梅耶爾上任來交上的首份年度財報。在此前的4年里，由于業績下滑，雅虎頻頻更換CEO。去年7月，雅虎正式任命谷歌原美女副總裁瑪麗莎·梅耶爾出任公司新CEO,成為雅虎歷史上的第6任CEO。

Overthe last ten years, Yahoo pretty much missed every major development in theinternet or slow to it. Lately it got trans by google in searching and searchadvertising. More recently it completely missed the social networking boom andtrans by facebook and twitter. More recently it’s been very slowly to themobile boom. Now these results are arguably the first positive sign for Yahooin a long time, but that’s a positive sign that comes after a long period ofdecline.

Whatdoes Yahoo do?

Ithink that’s a big problem. I think most people now would be able to say ‘Thisis what Yahoo now?’ It’s not the first place you go for social networking, notthe first place you go for photo sharing, for email, for news and so forth. Itdoes a little bit. It does a little bit for everything without beingoutstanding and the one thing.

Nowthe share price though has not collapsed. I mean, CEO, share price up aftertrading by 4.5% over night. There’s still, share’s still changing hands for afair some. And the company says 700 million internet users visit its websiteeach month. I mean it’s a strong pulse there, isn’t there?

Yeah,I mean particularly in the United States, Yahoo is enormously popular in theUnited States. A large proportion of that traffic is there. They’ve not been assuccessful as getting that same sort of attraction internationally as they doin the US. Yes, there are enormously well-known, you know, they are one of thebrands of the internet age. Their problems have been really turning that intorevenue, into growth and in particularly into innovation.

Mstands to become a very wealthy woman if she manages to turn this businessaround. What’s the one thing above all others you think she is going to have toachieve for that actually to happen?

I think making a Yahoo mobile it gonna be probably the big thing over the comingyears. The fastest area of growth we are seeing in terms of internet access ismobile access. That’s not just in the west, that’s in particularly emergeeconomy like India and also huge economies like China. If they can really crackmobile, then they’ve still got a great opportunity in the future.