今年的節日期間,香港的手表生意可能會變得冷清。
There may be fewer watches exchanged in Hong Kong during this year's holiday season.
據公關公司羅德公關(Ruder Finn Asia)和市場調查公司益普索(Ipsos)聯合發布的一份關于中國奢侈品市場的報告顯示,超過一半(52%)的香港市民計劃在未來幾個月減少在購買手表上的支出,計劃減少葡萄酒、服飾、鞋和化妝品等其他奢侈品消費的人也有一定比例(盡管比例不及手表)。
According to a report on China's luxury market, conducted by public-relations firm Ruder Finn and polling company Ipsos China, more than half of Hong Kong residents (52%) plan to spend less on watches in the coming months, and to a lesser degree other luxury goods like wine, apparel, shoes and cosmetics.
這與今年夏天發布的同一報告中針對中國內地消費者的調查數據形成了對比。針對中國內地消費者的數據顯示,超過40%的人表示他們將花更多的錢購買葡萄酒、鞋和化妝品,不過他們也暗示將減少在手表和珠寶上的支出。
That's in contrast with some survey data, released earlier this summer as part of the same report, from their mainland-Chinese counterparts. More than 40% said they'd spend more on wine, shoes and cosmetics, though they too indicated pullbacks in watches and jewelry.
報告在6月份對大中華區2,017名過去12個月購買過奢侈品的消費者進行了調查(羅德公關說,其中大約300名消費者居住在香港)。香港受訪者的家庭平均年收入為55萬港元(約合71,000美元),而居住在中國內地大城市的受訪者的家庭平均年收入為人民幣18萬元(約合28,400美元)。
The report surveyed 2,017 consumers in June in Greater China (of which around 300 were in Hong Kong, Ruder Finn said) who had purchased luxury items in the past 12 months. The average annual household income among Hong Kong respondents was 550,000 Hong Kong dollars (US$71,000) while those who were surveyed in China's largest cities earned 180,000 yuan (US$28,400).
報告還發現,香港人購買奢侈品是為了犒賞自己,而中國內地人購買奢侈品則帶有體現品味和增強自信的目的。內地消費者更有可能為送禮購買奢侈品,不過鑒于中國政府最近正對送禮之風進行打擊,這一點可能也會發生改變。
Another finding: Hong Kongers indulge as a means of self-reward, while mainland-Chinese buyers looked for items to 'reflect taste and build confidence.' Mainland consumers were also more likely to buy luxury items as gifts, though given the government's recent crackdowns on the practice, that could also change.