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Lesson25 Globalization of Food Diversity
食品工業的全球化
In the 1990s, when use of the term "globalization" had become commonplace, it appeared that the long record of interconnections between peoples and places had greatly intensified over the previous 30 years, producing an increasingly compressed economic, political and cultural world. Greater awareness of these compressions had given rise to the concept of the globalization of the food system. Time out had stated that one could find "The world on a plate," and it had urged its readers to "Give your tongue a holiday and treat yourself to the best meals in the world - all without setting foot outside our fair capital." The implication of this claim was that the culinary culture to be found in London had not submitted to the homogenization promoted by a monolithic transnational capitalism (in other words "McDonaldization") , but had staged, and perhaps reconstructed, cultural differences to create a "globalization of diversity".
二十世紀九十年代，“全球化”成為了一個家喻戶曉的詞語，世界各民族和各地區之間的聯系在過去的三十年里達到了空前的程度，使得地球從經濟、政治和文化角度上看變得越來越小。日益縮小的地球也引起了人們對飲食文化全球化的關注。《旅游報》曾聲稱人們可以找到“餐盤中的世界”，并鼓勵其讀者“獎勵你的舌頭一天假期，款待一下自己，去品嘗全世界的美味佳肴&&就在我們美麗的首都！”這一宣傳背后所蘊藏的理念是倫敦的飲食文化成功地抵抗住了橫掃一切他人文化的跨國資本主義（就是說“麥當勞文化”）的沖擊，展現了，也許該說是重新構建了文化的差異性，創造出了“多元文化全球化”的例子。
Scholars pointed out that cultural diversity sells and that the touristic quality of food was now being exploited. What was being sold purported to be an authentic example of an exotic dish, and this was being reinforced by messages imparted by the décor and other features of the location in which the food was served.
學者們指出，文化多元化就是賣點，飲食旅游化正在興起。出售外國飲食就是展示異國的飲食文化，如果加上飲食地點的裝飾和其他地區特色，這種文化的展示還將得到強化。
compressed
壓縮的，縮小的
give rise to
引起、導致
culinary
飲食的、烹飪的
submit
臣服于…, 屈服于…
homogenisation
一體化（消滅差異性）
monolithic
單一的
McDonaldization
麥當勞化（指麥當勞快餐文化）
purport
達到…的目的
impart
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