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Unit 11 Recognizing a Good Idea
The first rule to be successful is to recognize a good idea and do something with it. That is exactly what Scott Adams, the inventor of Dilbert, did. Dilbert is very popular cartoon character that graces over 2,000 newspapers, appears on a variety of licensed products and has 29 printed books.
Dilbert first appeared one day while Adams was entering himself during a boring business meeting.
As usual, Adams was doodling rather insulting characters of his co-workers and bosses and there in front of him was Dilbert. Adams thought Dilbert might have potential as a comic strip. In 1988, he made up a few strips with his new charater and mailed them out to some of the major cartoon companies.
Dilbert was selected out of thousands that were recieved and Adams was given a contract. Adams didn't quite his day job until 1995. He decided that for Dilbert to really take off, he needed to give him full attention. It paid off! Now, Dilbert is recognized in 65 different countries.
【美】 Meredith Walker 著 陳怡芬 譯
上海交通大學(xué)出版社出版
