You may be full of great ideas, but exactly how do you get people to buy into them? How do you get people on board with your brilliant plans? Well, today I want to share a few tools and techniques that will help you do just that.
你也許有很多好點子，但是要怎樣讓人們來買你的點子呢？如何讓他人贊同你明智的計劃。今天我想和大家分享一些方法和技巧。

These tools and techniques have two important effects: they build connections and they build credibility. The connections can be between you and your listeners, but they can also be between your listeners and your idea. Those connections will generate buy-in. And that credibility can be your credibility and your idea’s credibility. You, and your idea, have to be believable and trustworthy.
這些方法和技巧有2個重要的方面:建立聯系和信用。聯系可以是你和你的聽眾之間的，也可以是你的聽眾與你的點子之間的。這些聯系能加速買入。信用可以是你的信用也可以是你所想的點子的信用。你和你的點子必須可靠且可信。