評論
打印
簡:Now we've decided to go global, what form of entry should we use to get into the US market?
杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?
簡:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.
杰克:But their local market knowledge could be invaluable.
簡:But there are easier ways to gain that local knowledge.
杰克:So what is your suggestion then?
簡:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.
