英文里“word of mouth”意思是“口碑”，但是大家聽(tīng)說(shuō)過(guò)“word of mouse”么，這兩個(gè)短語(yǔ)有什么關(guān)系呢？

Word of mouse is an electronic version of the time-tested idea of word of mouth. Numerous advertisers have jumped on the word of mouse bandwagon, using a variety of innovative techniques to get their message out to consumers, and businesses all over the world rely on word of mouse to promote good reputations.

“網(wǎng)絡(luò)口碑”其實(shí)就是口碑的網(wǎng)絡(luò)時(shí)代版本。如今很多廣告商都跟隨潮流，通過(guò)網(wǎng)絡(luò)口碑來(lái)宣傳產(chǎn)品。他們會(huì)通過(guò)各種各樣的創(chuàng)新技術(shù)來(lái)傳達(dá)信息給消費(fèi)者，同時(shí)他們也依靠網(wǎng)絡(luò)口碑來(lái)建立良好聲譽(yù)。

Word of mouse can be built up on review sites, which allow users to post reviews and commentary on businesses, and it can also be generated on forums, chatrooms, and social networking sites. （Source: wisegeek.com)

公司可以通過(guò)評(píng)論網(wǎng)站來(lái)建立網(wǎng)絡(luò)口碑，用戶可以在該類(lèi)網(wǎng)站上發(fā)表對(duì)公司的評(píng)論。網(wǎng)絡(luò)口碑傳播的形式還包括論壇、聊天室和社交網(wǎng)站等。