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Prudential's history has been about change and innovation. Throughout its history Prudential has had to survive in difficult markets where other businesses folded. It recognized that it had to grasp the difficulties of communicating the value of its products to differing and diverse markets through periods of great political and social change. The development of new products and the emergence of new markets have established Prudential as a significant player in the world of international retail financial services.
保誠的歷史是變革與創(chuàng)新的歷史。年復(fù)一年，保誠在他人破產(chǎn)的困難市場中生存。公司認(rèn)識到必須把握難點，即使是在政治和社會變革時期，也必須能夠把自己產(chǎn)品的價值在各不相同、復(fù)雜多樣的市場內(nèi)說明清楚。開發(fā)新產(chǎn)品，以及新市場的出現(xiàn)，使保誠在國際金融零售服務(wù)領(lǐng)域成為一位舉足輕重的成員。
