那些期待在電商大戰(zhàn)中血拼到低價(jià)家電的顧客可要失望了，因?yàn)橹挥幸徊糠值漠a(chǎn)品真正參與到降價(jià)熱潮中。在這場(chǎng)電商大戰(zhàn)中，總部位于北京的京東商城率先發(fā)難，承諾其價(jià)格會(huì)比頭號(hào)競(jìng)爭(zhēng)對(duì)手，中國(guó)最大的家電零售商蘇寧電器，在實(shí)體店的售價(jià)還要低10%。

先看相關(guān)英文報(bào)道：
Customers expecting to cash in on a widely anticipated price war among online home appliance retailers were disappointed to find that only a limited number of products were cheaper yesterday.
The war kicked off when Beijing-based 360Buy.com promised to keep its prices at 10 percent below those sold at the offline retail outlets of its major rival, Suning, China's largest home appliance retailer.

分析：
上述報(bào)導(dǎo)中”online retailer”就是電商的意思。更確切地說(shuō)，電商大戰(zhàn)中的“電商”指的就是電子商務(wù)網(wǎng)站或者電子商務(wù)企業(yè)，即e-commerce website或electronic commercial enterprise，如天貓(Tmall）、亞馬遜（Amazon）等。廣義地說(shuō)，”電商”指的是電子商務(wù)，是利用簡(jiǎn)單快捷低成本的方式，在買(mǎi)賣(mài)雙方不謀面的情況下，所進(jìn)行的商務(wù)貿(mào)易活動(dòng)，在英語(yǔ)中的表達(dá)為”electronic business”。

例句：
1. It was the second most-visited online retailer in December, after eBay.
它是12月份訪(fǎng)問(wèn)人數(shù)第二多的在線(xiàn)經(jīng)銷(xiāo)商，僅次于eBay。

2.Ecommerce continues to thrive on the Web, and no company is going to shut its Web site as an information resource.
電子商務(wù)繼續(xù)在互聯(lián)網(wǎng)上茁壯成長(zhǎng)，作為信息資源沒(méi)有哪個(gè)公司會(huì)把自己的網(wǎng)站關(guān)閉。

3. Now business organisations such as the Alliance for Electronic Business (AEB) are adding to the criticism.
如今，諸如電子商務(wù)聯(lián)盟這樣的商業(yè)機(jī)構(gòu)也加入到了批評(píng)的隊(duì)伍中。

相關(guān)詞匯：
price war 價(jià)格戰(zhàn)

retail outlet 零售店

online shopping site 網(wǎng)上商城