2. Do advertisements play a positive or negative role in society?
提到廣告，不僅會考查學(xué)生喜歡什么樣的廣告，自然還會問到廣告在我們社會生活中發(fā)揮的作用?，F(xiàn)代社會人們獲取信息的渠道越來越寬泛，也無時不刻不在捕捉著廣告帶給我們的信息。那么廣告在我們的生活中到底起了肯定作用還是否定作用？考生的觀點可以鮮明，也可以指出廣告既有優(yōu)點也有缺點。只要自圓其說即可，切忌自相矛盾。

Candidate 1: It's really hard to say whether advertisements play a positive or negative role in society because their role is very complex.

The main function of advertisements is spreading information. Every coin has two sides. Whether advertisements are positive or negative rests on how we treat and use them. It's impossible if we except advertisements are propitious(吉祥的，順利的，有利的) to society only. Though some advertisements only tell consumers the advantages of the product, lead people to buy something they don't need at all or even cheat people, these kinds of circumstances are only minority after all. In addition, people should be to blame.

As a matter of fact, we get more profits from advertisements. Were there no advertisement, how can we know where computers are being sold, which shop provides computer at a lower price or what kind of computer is better. With advertisements providing so much information, we can make the better decision.

Were there no advertisement, manufacturers couldn't sell their products well, and we would make more efforts to collect information and our life was not as colorful as that at the present time. So advertisements have more positive than negative influences on society.

Candidate 2: As is often discussed by both professional and common people, the advertisement has become a part of people's life. At the same time, it is also an important means for the company to introduce their products. It's a fact that advertisement is playing a necessary role in our daily life.

It is evident that advertisement is the most visible activity of business. Defenders of advertising think it is safer to buy the products being advertised than those not, for the producers will keep their promises to guarantee(保證) the quality. On the other hand, some critics say that advertising is downright(十足地，徹底地) untruthful. Even others say that advertising manipulates(運用，處理，操縱) people psychologically to buy things they can't afford.

And in my opinion, every coin has two sides. What we should do is to take the advantages of the advertisements and try to avoid their negative impacts.

Candidate 3: As we all know, advertisements are becoming increasingly common. However, how many impacts will the ads bring to us? Now, I want to talk about this question.

On one hand, the ads are the main income for the ads agency companies. The Ad is a big business in our world with many products using them to attract our attention. Advertisers use our weaknesses to tell us what is new, what we should be like, what is cool, and what is hot. You know if you are very familiar with a brand you will choose it firstly when you go shopping.

On the other hand, more and more ads make us confused. We always can't distinguish whether they are good or bad because there are many false(假的) ads. In a way, we are the victims of the ads.

In a word, we can't draw a conclusion whether ads play a positive or negative role in society. But I can say ads can do well to the economy and the development of the product.

這三位考生的回答都頗具匠心，沒有直接斷言廣告在社會生活中是起肯定作用還是否定作用。凡事都是有兩面性，廣告作為一種傳播信息的媒介也是如此，給人們的生活帶來方便的同時也帶來了一定的負(fù)面影響。Candidate 1開頭的hard, complex 一語道破自己的觀點，坦言有些廣告名不副實，但這只是少數(shù)。接著從消費者和供應(yīng)商兩方面點明廣告的確給我們帶來很大益處。最后下結(jié)論，廣告在社會生活中的積極作用遠遠大于消極作用；Candidate 2指出了社會大眾的兩種觀點，即積極和消極兩面，最后點明，事物都是有兩面性的，我們應(yīng)該揚長避短；Candidate 3也是分析了廣告的兩面性，最后才下結(jié)論我們不能斷言廣告到底是起什么作用，但是廣告促進了經(jīng)濟和產(chǎn)品的發(fā)展這是肯定的。