Essay on Advertising
廣告的利弊：高危真題重現(xiàn)南美
海外大學教師謝振禮投稿
Created by Jeenn Lee Hsieh

不斷的采用全球雅思與托福的新題而創(chuàng)作范文，謝振禮老師越來越能夠證實老題到處重現(xiàn)，雖然出現(xiàn)的頻率與考區(qū)不同。

出現(xiàn)率最高之一是議論題【廣告利弊】。記憶中自2006年后的五年內(nèi)光在海外就不下50次。2011年12月哥倫比亞的雅思大作文試題又是炒冷飯，事后根本逃不出猜測名師的先見之明。

除了南美雅思最新試題如下，在范文之后再舉例3個相似的老題供習作參考。如此繁多又相近的真題，簡直可以收集起來當點子素材，也就是說可以拿類似真題來回答類似試題。本文的部分靈感內(nèi)容也是來自多篇關(guān)于廣告的真題，綜合平常的立場或觀點，毫不新鮮。一個小小心得：廣泛的閱讀真題，頓悟其平常，則寫作靈感必能油然而生。為何會這樣？只能意會，難以言傳。

刻意抄寫似曾相見的真題句子亮相，或可利用為寫【廣告利弊】的素材。真題全文轉(zhuǎn)載范文后?？绝喚毩曉炀?，不妨偶爾抄寫真題實句，體會代表雅思與托福官方簡單又地道的文字英文。

—Some people say that advertising encourages us to buy things we really do not need.
—Others say that advertisements tell us about new products that will improve our lives.
—How does advertising influence people's behavior?
—With the development of market economy, advertisements have become a dominating feature in television industry.
—We are surrounded by advertising.
—Some people think that advertising is good because it gives us a chance as consumers.
—But others argue that it makes people selfish and greedy for more and more goods.
—Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
—Some people think that advertising is good for economy.
—Others say that advertising can cause people to desire something unnecessary or completely useless.

謝振禮英文寫作范文+雅思哥倫比亞真題。注意范文中的部分句子是模仿真題原文，如此可以避免跑題。

Some people think that advertising is good for economy while others say it can cause people to desire something unnecessary or completely useless. What is your opinion? (Colombia, December 2011)

謝振禮英文18句【起3承6轉(zhuǎn)6合3】+ 中文雅思——建議先看漢文搞笑。

論說文主旨——說服讀者。工作——靠作文的主題結(jié)構(gòu)內(nèi)容，也靠英文的用語用句用字。

作文部分：邏輯心圖

主題——論廣告的利弊。
結(jié)構(gòu)——【起】立場：廣告利大于弊【承】廣告影響危害【轉(zhuǎn)】廣告促進市場經(jīng)濟【合】廣告利大于弊
內(nèi)容——點子在切題而不在多。造句靈，則作文太平。

英文部分：參考范文

用語——英文效率
用句——句型變換
用字——詞匯恰當

These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.

今天如果想挑廣告事業(yè)的弊病簡直是輕而易舉，話又說回來，對于這種具有說服力的藝術(shù)誰也不能不承認其經(jīng)濟利益?？恐鴤鞑ハ胝姘爰?，廣告居然能夠滲透大眾人心，興起欲望購物，甚至使人買到毫無用途的東西。盡管如此，廣告帶來的好處總比壞處多。

To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That kind of "impulsive buying" as consumer behavior can easily turn need into greed. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.

認為廣告會帶來不良的影響，想來也不無道理，好像就是越來越有對廣告產(chǎn)生反感的概念。也許將來歷史可以證明現(xiàn)代真正之弊病之一就是廣告，主要是因為廣告不斷地刺激人的需要，又要這個又要那個。千真萬確，很多消費者沒錢了還被引誘去買他們不是真正需要的東西。同樣一點兒都不假地，大眾消費貨品所以如此暢銷，無非是反應(yīng)廣告的威力，而不是反應(yīng)消費市場實際的需求。廣告把那種“沖動采購”的消費行為輕而易舉地從需要改變成貪婪。廣告誤導購物欲望，害人購買了不需要或毫無用途的東西，不僅如此，廣告甚至于無時無地包圍消費者，真是令人煩不勝煩。

The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.

廣告帶來的好消息是其工作符合市場經(jīng)濟的運行，這還得部分歸功于大眾媒體如電視，收音機，報紙，雜志與因特網(wǎng)。透過媒體廣告，特別是電視，廣告提供給消費者大好機會。消費者因此得知新產(chǎn)品與服務(wù)的
信息而得以改善生活。事實上，當廣告事業(yè)特別興旺的時候，也正是經(jīng)濟的佳期，這點可以想象得到，因為假如人人又挨餓又寒冷，哪里有需要靠打廣告來賣食品與爐油。所以廣告像是一面鏡子反射富足社會的良性循環(huán)，因而造福各行各業(yè)。廣告賣得越多，媒體的收入也越多，接著更加督促生產(chǎn)，創(chuàng)造更多的就業(yè)機會，同時也就促成更大購買力。

Those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.

認為廣告事業(yè)危害不淺的人應(yīng)該再想一想市場經(jīng)濟的價值何在，就是促進經(jīng)濟繁榮。也許一切反感都是錯覺，到底多數(shù)消費并不怨恨廣告的不利影響，到頭來都終于覺悟到一切都是出自自己愚蠢的欲望。受廣告影響而買東西也許真會造成大約一半的無謂浪費，可是又好像搞不清楚到底是那一半。


三道關(guān)于【廣告利弊】的試題

With the development of market economy, advertisements have become a dominating feature in television industry. Discuss both positive and negative influences.

We are surrounded by advertising. Some people think that this is good because it gives us a chance as consumers. But others argue that it makes people selfish and greedy for more and more goods. Give your opinion in not less than 250 words.

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.