Advantages and disadvantages of Advertisements

Make comments on advertisements. Tell the interviewer as much as you can about:
What advantages advertisements have
What disadvantages advertisements have
Compare the roles each plays in our society.

這道題的回答需要包含三個方面，廣告的優點、缺點以及優缺點對社會生活產生的影響。意圖讓考生比較優點和缺點哪個的分量最重。

Candidate 1: Ads play an important role in our daily life, and they also indispensable, to our lives because our choices of daily goods and our lifestyles are affected by ads in some way.

Ads bridge the gap between manufactures and consumers. Consumers can gain more information about the products they want by reading ads while enterprises can use flexible ads strategies to attract more market groups. Therefore, it will be beneficial(有益的) to both sides. Furthermore, ads take up a large part of the state revenues(收入，稅收) by paying taxes, which exerts(用盡，盡力) an influence on territorial economy. In addition, ads, especially those full of creativity and imagination, can give us artistic enjoyment and make us realize the inner beauty. What's more, the development of ad industry can contribute to creative thinking, which will prompt(促使，激勵，激起) quality education more or less.

As every coin has its two sides, advertisements also have disadvantages. Ads may send deceptive information to consumers, and this may pose a potential threat to security, health and property. Worse still, ads may put pressure on people, which makes teenagers pursue material enjoyment aimlessly, resulting in resource waste for our whole society. What's even worse, some ads in bad taste, especially those full of violence and pornography, will do harm to the youth' growth.

It's high time that effective measures were taken to regulate the ads market. We should make ads a useful tool for both our economy and daily life.

Candidate 2: When it comes to advertisements, the word "explosion" comes to my mind. Nowadays, ads could be found here and there at all times. To a certain extent, we could say that this is an advertisement explosion time.

As we all know, every coin has its two sides. Advertisement also appears with both advertages and disadvantages. Now, I would like to say something about the commercials.

In the first place, I believe advertisement could be bridge between consumers and manufactures, and it has been benefiting both consumers and manufacturers(生產商) since it appearsed.

To the consumer, all kinds of advertisements provide an easier way to get access to(進入) useful information while wondering what to buy. On the other hand, advertisement itself is an art. It is also a way of entertainment. We can see many pop stars and enjoy beautiful music in it. To manufactures, advertisement is also a way of investment. An excellent advertisement can not only increase the revenue, but also win great fame for the firm.

However, there are also many disadvantages of advertisement.

Firstly, the number of ads is so great that now ads are regarded as another kind of pollution to the public. The break into(破門而入) the TV program and all kinds of leafets(傳單) are also stuck here and there all over the world, which dose do harm to our living environment. Secondly, People will be easily swayed(動搖) by advertisements featuring with beautiful movie stars and make irrational(不理智的) decisions or even buy goods on impluse(沖動). What is worse, ads will violence world affect children, leading to their imitation in daily life.

All in all, I believe, we can not simply say "Yes" or "No" to advertisement. It is a product of this economic society. Both advantages and disadvantages of it have special meanings to our human beings. It is the best choice to try our best to promote its advantages and make it contribute much more to our world.

Candidate 1和Candidate 2的回答層次都比較清晰，分析了廣告的優缺點，并指出了各自在我們社會生活中的分量。Candidate 1的回答有三個層次，首先導入話題，接著第二段分析其優點，廣告成為連接消費者和供應商之間的橋梁，消費者通過廣告可以獲得更多的商品信息而供應商則可以利用廣告戰略推銷產品，廣告因此對雙方都是有利的。廣告還成為國家稅收的重要來源，可以給我們美的享受，其創意展現了人們的創新性。隨后分析了廣告的缺點，有些欺騙性的廣告給我們帶來很多不利的影響，尤其促使孩子們過分追求物質生活。最后指出，現在到了我們采取措施監管廣告的時候了。美中不足的是，考生沒有明確比較優缺點在社會生活中的分量；Candidate 2首先從消費者和供應商兩個方面分析了廣告的優點，接著又從三個方面指出其缺點。使用了大量的連接詞，層次比較清晰。最后指出我們要揚長避短，取其精華，棄其糟粕，以促進社會的發展。