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When a shop is authentic and the workers are friendly, it can feel like a second home for consumers, according to a new study in the Journal of Consumer Research. "People often feel strongly attached to particular places. Such places typically include their homes, but can also include commercial places such as stores and restaurants," write authors Alain Debenedetti (Université Paris Est -- IRG), Harmen Oppewal (Monash University), and Zeynep Arsel (Concordia University). "How do people develop and experience place attachment when the place concerns a commercial setting, where they are just customers, and the place is owned or controlled by someone else?"
Consumers form strong emotional bonds with locations when they experience familiarity. Consumers also value authenticity and personal relationships. "It also helps if it is a place where one can feel safe and secure, protected from not only disturbing staff but also from aggressive promotional activities," the authors write. "The place does not have to be a splendid flagship store. People can build attachments with quite ordinary places, as long as the place meets the above criteria(標準) of familiarity, authenticity and security."
The authors gained these insights from interviews with a sample of French consumers who talked about their experiences with the places they most treasure: cafés, restaurants, department stores, concert halls, and libraries. The final phase of the study focused on patrons of a particular French wine bar.
The authors also found that once consumers bond with a commercial space, they are willing to make efforts or sacrifices to support it. Satisfied customers may pay higher tips, volunteer to help the business, and serve as ambassadors, linking other consumers to the business. "Consumers treat their special place as a treasured gift and in return want to support the establishment beyond what is expected of them as customers," the authors conclude.
36.Which of the following does not contribute to consumers’ attachment?
A. splendour B. familiarity C. authenticity D. safety
37. Where was the study probably carried out?
A. America B. China C. France D. Unknown
38. The last paragraph mainly deals with___________.
A. extra reward from attached consumers
B. the importance of treating consumers well
C. how to develop bonds with consumers
D. the relationship between consumers and commercial places
39. Who will benefit most from the result of the study?
A. consumersB. store managers C. the store staffD. ambassadors
40.What’s the best title of the passage?
A. Ways to Attract More Consumers B. The Secret of Successful Management
C. Consumers’ AttachmentD. The Criteria of Successful Companies
D
Parents should ban electronic media during mealtimes and after bedtime as part of a comprehensive “family media use plan”, according to new recommendations from the American Academy of Pediatrics. “Excessive media use is associated with obesity, poor school performance, aggression and lack of sleep”, said Marjorie Hogan, co-author of the new policy.
Families should have a no-device rule during meals and after bedtime, the guidelines say. Parents should also set family rules covering the use of the Internet, cellphones, including, perhaps, which sites can be visited, and who can be called. The policy also restated the existing recommendations: Kids should limit the amount of screen time for entertainment to less than two hours per day; children younger than 2 shouldn't have any TV or Internet exposure. Also, televisions and Internet-accessible devices should be kept out of kids' bedrooms.
Doctors say parents need to obey the family rules, too, to model healthy behavior. That, some say, may be the toughest part. “If you go to any restaurant, Family 3.0 is Mom and Dad on their devices and the kids on theirs”, says Donald, a pediatrician and an AAP spokesman. “Who is talking to each other?”
Children aged from 8 to 18 spent an average of 7 hours and 38 minutes a day consuming media for fun, including TV, music, video games and other content in 2009, according to a 2010 report from the Kaiser Family Foundation. The report was based on a survey of 2002 third through twelfth graders, 702 of whom completed a seven-day media use diary. That was up about an hour and 17 minutes a day from five years earlier. About two-thirds of 8 to 18-year-olds said they had no rules on the amount of time they spent watching TV, playing video games or using the computer, the Kaiser report found.
Use of mobile devices by young kids has soared. A new report from Common Sense Media, a child-advocacy group based in San Francisco, found that 17% of children 8 and younger use mobile devices daily, up from 8% in 2011.
41.Which statement is True according to the 1st paragraph?
A.Parents are advised to ban electronic media after mealtimes.
B.“Family media use plan” is being carried out throughout America.
C.electronic media are evil in the eyes of parents and educators.
D.overuse of electronic media has caused many severe problems.
42.Which is Not included in the new policy?
A.Children’s screen time for entertainment should be limited.
B.Children can only play video games in their bedrooms.
C.Children can’t call whoever they want to call without parents’ permission.
D.Children younger than 2 should neither watch TV nor surf the Internet.
43.Why should parents themselves obey the family rules?
A.It’s beneficial to their health.
B.It’s essential to parenting their kids
C.It’s beneficial to their work.
D. It’s essential to developing good relationship with their kids.
44.What can be inferred according to the report from the Kaiser Family Foundation?
A.The majority of the surveyed kids can use electronic devices as they like in their homes.
B.The report was based on the statistics in 2002.
C.702 of the surveyed kids completed a seven-day media use diary.
D.Kids are spending less and less time using media for fun.
45.What can be the best title of the passage?
A.Consuming media for fun is a nature of kids
B.No use, no worry
C.Measures should be taken to stop children’s overuse of electronic medias
D.Electronic devices threaten the relationship of many families
