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Section B
Passage One
Questions 26 to 28 are based on the passage you have just heard.
26.[A] The importance of advertisement.
[B] The society’s great need of advertisement.
[C] The origin of advertisement.
[D] The prosperity of advertisement.

27. [A] The local governments.
[B] Their owners families.
[C] Advertisements.
[D] The audience.

28. [A] Advertising is personal.
[B] Advertisements are convincing.
[C] Advertisements are unreliable.
[D] Advertisements are misleading.

Passage Two
Questions 29 to 31 are based on the passage you have just heard.
29. [A] The games shouldn’t be held in Salt Lake City.
[B] The games have met their environmental goals.
[C] The games did little to protect the environment.
[D] The games have caused lasting damages to the area.

30. [A] Sports competition.
[B] Cultural exchange.
[C] Economic development.
[D] Environmental protection.

31. [A] Building ski jumps farther away from the city.
[B] Developing better public transportation in the city.
[C] Planting more trees around the fields.
[D] Promoting the use of cleaner energy.

答案和解析：
Section B 　　
Passage One 　　

When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something competent to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. 　

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people describe it in this way： Advertising is the paid, nonpersonal, and usually persuasive description of goods, services and ideas through various media. 　　

All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives. 　　

Questions 26 to 28 are based on the passage you have just heard. 　　

26. What is the passage mainly about? 　　
【解析】選[D]。這篇材料開(kāi)篇就提到了廣播、電視、報(bào)紙上的廣告(advertisement)，隨后講了廣告的定義，結(jié)尾說(shuō)廣告到處都存在，這表明本篇 講的是廣告的繁榮發(fā)展，故選項(xiàng)[D]符合題意。 　

27. What’s the financial source of the privately owned mass media? 　　
【解析】選[C]。選項(xiàng)[C]符合題意，依據(jù)是So where does the moneycome from? From advertisements。 　

28. According to the passage, what is one of the features of advertisements? 　　
【解析】選[B]。選項(xiàng)[B] 符合題意，依據(jù)是Advertising is the paid, nonpersonal, and usually persuasive description of goods, services and ideas through various media。convincing是persuasive的同義轉(zhuǎn)述，意為making you believe that something is true or right，即“使相信，使確認(rèn)”。

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