Passage Two
The pioneer of chocolate cookies in America is "Amos cookies". [30]Amos was a talent agent at the William Morris Agency who used home-baked chocolate chip cookies as a calling card. After a while, some of his famous clients began encouraging him to sell the cookies. They even invested in the Famous Amos Cookie Company, which he started in 1975-making him one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by 1982. [31]His cookies were a success, but he was no manager, and his company started losing money. Amos had to bring in new money; from 1985 to 1988, he went through four different co-owners. Each time a change was made, Amos gave up more of his share of the pie. [32]By the time the Shanby Group bought it in 1988, Amos had nothing left; he even signed away his trademark "Amos". In 1992, when he started a new company called "Wally Amos Presents: Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After an acrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himself on the cookies and not to badmouth the company that owned his name. Wally Amos then moved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". This case is an excellent demonstration of the dangers of trademark ownership for entrepreneurs.
答案解析:
30. What kind of company was Amos with in the beginning?
[D]解析:短文一開始說,Amos本來是William Morris公司的一個talent agent(人才代理),故選D。
31. Why did Amos begin to lose money after his initial success?
[B]解析:短文談到,Amos的餅干生意不錯,但是他不是個好的管理者,注意文中的he was no manager意為“他根本不擅長管理”,所以公司開始虧損,故選B。
32. Why couldn't Amos even use his name in his cookies after 1988?
[B]解析:短文談到,1988年Shanby Group收購了Amos的公司,Amos一無所有,還放棄了他的Amos商標,故選B。A項是強干擾項,正是因為Amos之前已經放棄了商標權,所以才會因為使用自己的名字作為公司名被別人告上法庭,“被起訴”并不是原因,而是后果。