評論
打印
adj. 令人誤解的
您現在的位置： 首頁 > 英語四級 > 英語四級閱讀 > 英語四級閱讀理解精讀附講解 > 正文
Passage 4
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters (節食者）with the message that there were fewer calories (卡路里）in every slice. It turned out that the bread was not dietetic (適合于節食的）. But there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people if consumers consider the quality of the insurance plans as well as the message in the ads，they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers，but it does not force them to buy the product. Consumers still control the final buying decision.
The passage is mainly about？
A. ways to protect the interests of the consumer
B. how to make a wise buying decision
C. the function of advertisements in promoting sales
D. the positive and negative aspects of advertising
| 重點單詞 | 查看全部解釋 | |||
| misleading | [mis'li:diŋ] |
想一想再看 |
||
| decision | [di'siʒən] |
想一想再看 n. 決定，決策 |
||
| intended | [in'tendid] |
想一想再看 adj. 故意的，有意的；打算中的 n. 已訂婚者 v. |
聯想記憶 | |
| negative | ['negətiv] |
想一想再看 adj. 否定的，負的，消極的 |
聯想記憶 | |
| purchase | ['pə:tʃəs] |
想一想再看 vt. 買，購買 |
||
| gasoline | ['gæsəli:n] |
想一想再看 n. 汽油 |
||
| benefit | ['benifit] |
想一想再看 n. 利益，津貼，保險金，義賣，義演 |
聯想記憶 | |
| appealing | [ə'pi:liŋ] |
想一想再看 adj. 引起興趣的，動人的 |
||
| quality | ['kwɔliti] |
想一想再看 n. 品質，特質，才能 |
||
| appeal | [ə'pi:l] |
想一想再看 n. 懇求，上訴，吸引力 |
聯想記憶 |
- 閱讀本文的人還閱讀了：
可可英語官方微信(微信號:ikekenet)
每天向大家推送短小精悍的英語學習資料.
添加方式1.掃描上方可可官方微信二維碼。
添加方式2.搜索微信號ikekenet添加即可。
添加方式1.掃描上方可可官方微信二維碼。
添加方式2.搜索微信號ikekenet添加即可。
