評論
打印
n. 商標，牌子，烙印，標記
vt. 打烙印，
您現在的位置： 首頁 > 英語四級 > 英語四級閱讀 > 英語四級閱讀理解精讀附講解 > 正文
【參考答案】
46. B)由 Television 定位在 Television 標題下的 B 段第一句，Television is an attractive medium for advertising because it delivers mass audiences to advertisers.與題干相符，因此選 B
47. H)由 Internet 定位在 Internet 標題下的 H 段，Internet audiences tend to be quite homogeneous, but small.與題干相符，因此選H。
48. I)由 Direct mail 定位在 Direct mail 標題下的段落，Direct mail includes newsletters9 postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.與題干相符，因此選 I。
49. A)根據題意，可知相關內容在文章A段第一*句，After determining the target audience for a product or service, advertising agencies must select the appropriate media for the 題干相符，眺選a。
50. B) 由 TV channels 寒位奄 Television 標題下的 B 段，Second, there is an increase in the number of television channels available to viewers, and thus，advertisers.與題干相符，因此選 B。
51. C) 由 newspapers 定位.在 newspapers 標題尤，Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through 48 hours，meaning newspapers are also a quick way of getting the message out.與題干相符，因此選 C。
52. D) 由 radio 定'位在 ladino 標題下，Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.與題干相符，因此選 D。
53. E)由 Magazines 定位在 Magazine自標題下，Advertisers see magazines as an efficient way of reaching target audience members.與題干相符，因此選 E。
54. G)由 Out-of-home advertising 定位在 Out-of-home advertising 標題下段落首句，Out-of-home j advertising, also called place based advertising, has become an increasingly effective way of j reaching consumers, who are more active than ever before.與題干相符，因此選 G。
55. H)由 Internet 定位在 Internet 標題下的，The challenge to Internet advertisers is to create ads that audience members remember.與題干相符，因此選 h。
| 重點單詞 | 查看全部解釋 | |||
| brand | [brænd] |
想一想再看 |
聯想記憶 | |
| understand | [.ʌndə'stænd] |
想一想再看 vt. 理解，懂，聽說，獲悉，將 ... 理解為，認為< |
||
| illustrated | ['iləstreitid] |
想一想再看 n. 有插畫的報章雜志 adj. 有插圖的 v. 闡明； |
||
| delivery | [di'livəri] |
想一想再看 n. 遞送，交付，分娩 |
||
| tune | [tju:n] |
想一想再看 n. 曲調，調子，和諧，協調，調整 |
||
| communication | [kə.mju:ni'keiʃn] |
想一想再看 n. 溝通，交流，通訊，傳達，通信 |
||
| prominent | ['prɔminənt] |
想一想再看 adj. 杰出的，顯著的，突出的 |
聯想記憶 | |
| appropriate | [ə'prəupriət] |
想一想再看 adj. 適當的，相稱的 |
聯想記憶 | |
| repeal | [ri'pi:l] |
想一想再看 n. 廢止，撤消 |
聯想記憶 | |
| convey | [kən'vei] |
想一想再看 vt. 傳達，表達，運輸，轉移 |
聯想記憶 |
- 閱讀本文的人還閱讀了：
可可英語官方微信(微信號:ikekenet)
每天向大家推送短小精悍的英語學習資料.
添加方式1.掃描上方可可官方微信二維碼。
添加方式2.搜索微信號ikekenet添加即可。
添加方式1.掃描上方可可官方微信二維碼。
添加方式2.搜索微信號ikekenet添加即可。
