評論
打印
Part V Cloze （15 minutes）
Directions: There are 20 blanks in the following passage. For each blank there are four choices marked A），B）,C）and D）on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
注意：此部分試題請在答題卡2上作答。
One factor that can influence consumers is their mood state. Mood may be defined 67 a temporary and mild positive or negative feeling that is generalized and not tied 68 any particular circumstance. Moods should be 69 from emotions which are usually more intense, 70 to specific circumstances, and often conscious. 71 one sense, the effect of a consumer’s mood can be thought of in 72 the same way as can our reactions to the 73 of our friends—when our friends are happy and “up”, that tends to influence us positively, 74 when they are “down”, that can have a 75 impact on us. Similarly, consumers operating under a 76 mood state tend to react to stimulate（刺激因素）in a direction 77 with that mood state. Thus, for example, we should expect to see 78 in a positive mood state evaluate products in more of a 79 manner than they would when not in such a state, 80 mood states appear capable of 81 a consumer’s meomory.
Moods appear to be 81 influenced by mar-keting techniques. For example, the rhythm, pitch, and 81 of music has been shown to influence behavior such as the 81 of time spent in supermarkets or 81 to purchase products. In addition, advertising can influence consumers’ moods which, in 81 , are capable of influencing consumers’ reactions to products.
67．A）as B）about C）by D）with
68．A）over B）under C）to D）up
69．A）derived B）descended C）divided D）distinguished
70．A）related B）referred C）attached D）associated
71．A）On B）Of C）In D）By
72．A）thus B）much C）even D）still
73．A）signal B）gesture C）view D）behavior
74．A）for B）but C）unless D）provided
75．A）relative B）decisive C）negative D）sensitive
76．A）given B）granted C）fixed D）driven
77．A）resistant B）persistent C）insistent D）consistent
78．A）consumer B）businessmen C）retailers D）manufacturers
79．A）casual B）critical C）serious D）favorable
80．A）However B）Otherwise C）Moreover D）Nevertheless
81. A) lifting B) enhancing C) raising D) cultivating
82. A) readily B) rarely C) cautiously D) currently
83. A) step B) speed C) band D) volume
84. A) extent B) amount C) scope D) range
85. A) facilities B) capacities C) reflections D) intensions
86. A) turn B) total C) detail D) depth
