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Part Ⅳ Reading Comprehension(Reading in Depth) (25 minutes)
Section A
Directions: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre. You may not use any of the words in the bank more than once。
注意：此部分試題在答題卡2上作答
Questions 47 to 56 are based on the fallowing passage。
Have you ever known anyone famous? If so, you may have found that they are remarkably similar to the rest of us. You may have even heard them __47__ to people saying there is anything different about them. “I’m really just a normal guy,” __48__ an actor who has recently rocketed into the spotlight. There is, of course, usually a brief period when they actually start to believe they are as great as their __49__ fans suggest. They start to wear __50__ clothes and talk as if everyone should hear what they have to say. This period, however, does not often last long. They fall back to reality as fast as they had __51__ risen above it all. What will it feel like to soar to such __52__ and look down like an eagle from up high on everyone else? And what will it feel like to have flown so high only to __53__ from your dream and realize you; are only human? Some only see the __54__ in losing something they had gained. They often make __55__ attempts to regain what they lost. Often these efforts result in even greater pain. Some become __56__ financially and emotionally. The only real winners are those who are happy to be back on the ground with the rest of us。
A) desperate
B) disappointing
C) cruelty
D) bankrupt
E) fancy
F) protects
G) altitudeH) similarly
I) wake
J) contest
K) object
L) worshipping
M) dignity
N) originally
O) protests Section B Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A)， B)， C) and D). You should decide on the best choice and mark the corresponding letter on Answer Sheet 2 with a single line through the centre。
注意：此部分試題在答題卡2上作答。
Passage One
Questions 57 to 61 are based on the following passage。
A detailed and thorough research project undertaken by the Open University recently reported that their evidence appears to show that competition between nearby schools does not significantly improve academic standards. Indeed, their report inclines to the opposite outcome; the exam results may actually decline where competition is fiercest。
When the further education sector was " privatized" a few years ago, competition between colleges became truly fierce, at least in urban areas where potential students could choose between several of them. Colleges appointed highly paid marketing directors and gave them large budgets; some even "bribed" interested students with promises of hundreds of pounds if they completed certain courses satisfactorily。
Fully competitive markets being a philosophical foundation of Britain's recent governments, it was no surprise to hear claims that many educational developments of the 1990s would move us towards a free market in secondary education---giving youngsters and their parents a free choice of where to study. However, the secondary sector did not become particularly competitive while, admittedly, the consumers have been given more information, which is one aspect of a truly free market. It is very rare that two nearby schools with at least some empty places are similar enough to be comparable yet different enough to be rankable; only where that occurs can there be true competition。
The Open University research was probably not flawed---but its conclusions are. This is because the team did not really compare areas having true competition (as just defined) with areas that do not。
But, let us all breathe a sigh of relief. Secondary schools had started of late to move in the marketing direction----considering allocating scarce resources of staff and money to persuading the pupils that their schools are the best in the area. No schools could afford to do that properly, so it is a relief to realize this research tells us we don't have to。
Competition? We haven't got time for it! Let's spend our small budget in teaching and learning, not in competing and marketing。
57. It is indicated in the passage that competition between schools results in 。
A) higher enrollment rate
B) lower academic standard
C) higher marketing expenses
D) privatization of further education
58. Real competition can happen only when 。
A) academic standard is improved
B) there are comparable schools with different educational qualities
C) students have different interests
D) schools of all areas have sufficient budget for their development
59. According to the passage, the free market in secondary education 。
A) only provides consumers with more information
B) is more competitive than the higher education market
C) means there will be more intensive competition than in colleges
D) is a real surprise to Britain's recent government
60. The author of the passage feels relieved that 。
A) secondary schools have to market themselves
B) most secondary schools have scarce resources of staff and money
C) the research by Open University proves that most secondary schools are the best in its area
D) schools needn't prove that they are the best
61. What might be the author's attitude towards competitions between nearby schools?
A) The author is in favor of various kinds of competition。
B) The author is indifferent to any competition and its result。
C) The author is not certain of the effect of competitions。
D) The author is against inter-collegiate competitions。
Passage 2
Questions 62 to 66 are based on the following passage。
Going online is a favorite recreation for millions of American children. Almost10 million (14 percent) of America's 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents' income。
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to reject the release of personal Information to an advertiser, an even greater problem for children when they are offered incentives (刺激)for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites。
The Internet does present some challenges for advertisers who want to be ethical in their
marketing practices. Many advertisers argue that we underestimate(低估)the levels of media
awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are (like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit(明確的) about our purpose when advertising to children on the Internet。
62. According to the first paragraph, children as an Internet market 。
A) are becoming increasingly rational
B) are using Internet at an earlier and earlier age
C) have created a growing advertising market
D) are overtaking the adult market due to their spending power
63. Targeting children for advertising is controversial because children 。
A) are unable to analyze and judge advertisements
B) are unable to cooperate since they are too young
C) often give off information that may be dangerous to them。
D)are not ready to evaluate advertisements or information requests
64. Many advertisers defend the targeting of children because 。
A) no actual sales take place
B ) it is up to parents to monitor their children
C) children understand what an advertisement is trying to do
D)children are provided a game in return for the information
65. One reason why children are unable to resist giving personal information on the Internet is
that 。
A) they feel they must follow an adult's orders
B) it is presented in connection with entertainment
C) they do not know that the information is going to be read by someone
D) due to their inability to distinguish an advertisement from a non-advertisement
66. In the passage the author wants his marketers to understand that 。
A) advertising to children must stop
B) a libertarian view in advertising is unethical
C) advertising to children must have a clear purpose
D) children must be treated differently when advertising
