評論
打印
adj. 行政的，決策的，經營的，[計算機]執行指令
您現在的位置： 首頁 > 英語四級 > 英語四級閱讀 > 歷年四級閱讀真題 > 正文
Passage Four
Questions 26 to 30 are based on the following passage.
In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel is a national passion; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service elsewhere, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to “Have a nice day” has caught on all over Israel. “Nobody wakes up in the morning and says, ‘Let’s be nicer,’” says Itsik Cohen, director of a consulting firm. “Nothing happens without competition.”
Privatization, or the threat of it, is a motivation as well. Monopolies (壟斷者) that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls “the revengeful (報復的) consumer.” When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, “People wanted revenge for all the years of bad service.” The electric company, whose monopoly may be short-lived, has suddenly mopped requiring users to wait half a day for a repairman. Now, appointments are scheduled to the half-hour. The graceless El Al Airlines, which is already at auction (拍賣), has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, “You can feel the change in the air.” For the first time, praise outnumbers complaints on customer survey sheets.
26. It may be inferred from the passage that ________.
A) customer service in Israel is now improving
B) wealthy Israeli customers are hard to please
C) the tourist industry has brought chain stores to Israel
D) Israeli customers prefer foreign products to domestic ones（A）
27. In the author’s view, higher service standards are impossible in Israel ________.
A) if customer complaints go unnoticed by the management
B) unless foreign companies are introduced in greater numbers
C) if there’s no competition among companies
D) without strict routine training of employees（C）
28. If someone in Israel today needs a repairman in case of a power failure, ________.
A) they can have it fixed in no time
B) it’s no longer necessary to make an appointment
C) the appointment takes only half a day to make
D) they only have to wait half an hour at most（D）
29. The example of El A1 Airlines shows that ________.
A) revengeful customers are a threat to the monopoly of enterprises
B) an ad campaign is a way out for enterprises in financial difficulty
C) a good slogan has great potential for improving service
D) staff retraining is essential for better service（D）
30. Why did Bezaq’s international branch lose 40% of its market share?
A) Because the rates it offered were not competitive enough.
B) Because customers were dissatisfied with its past service.
C) Because the service offered by its competitors was far better.
D) Because it no longer received any support from the government.（B）
| 重點單詞 | 查看全部解釋 | |||
| executive | [ig'zekjutiv] |
想一想再看 |
||
| exposed | [iks'pəuzd] |
想一想再看 adj. 暴露的，無掩蔽的，暴露于風雨中的 v. 暴露， |
||
| candidate | ['kændidit] |
想一想再看 n. 候選人，求職者 |
聯想記憶 | |
| advantage | [əd'vɑ:ntidʒ] |
想一想再看 n. 優勢，有利條件 |
聯想記憶 | |
| unfinished | [,ʌn'finiʃt] |
想一想再看 adj. 未完成的 |
||
| capable | ['keipəbl] |
想一想再看 adj. 有能力的，足以勝任的，有 ... 傾向的 |
||
| routine | [ru:'ti:n] |
想一想再看 n. 例行公事，常規，無聊 |
聯想記憶 | |
| technical | ['teknikəl] |
想一想再看 adj. 技術的，工藝的 |
||
| setting | ['setiŋ] |
想一想再看 n. 安裝，放置，周圍，環境，(為詩等譜寫的)樂曲 |
||
| possess | [pə'zes] |
想一想再看 vt. 持有，支配 |
- 閱讀本文的人還閱讀了：
可可英語官方微信(微信號:ikekenet)
每天向大家推送短小精悍的英語學習資料.
添加方式1.掃描上方可可官方微信二維碼。
添加方式2.搜索微信號ikekenet添加即可。
添加方式1.掃描上方可可官方微信二維碼。
添加方式2.搜索微信號ikekenet添加即可。
