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Passage Four
Questions 36 to 40 are based on the following passage:
Video recorders and photocopiers, even ticket machines on the railways, often seem unnecessarily difficult to use. Last December I bought myself a video cassette recorder (VCR) described as “simple to use”. In the first three weeks I failed repeatedly to program the machine to record from the TV, and after months of practice I still made mistakes. I am not alone. According to a survey last year by Ferguson, the British manufacturer, more than one in four VCR owners never use the timer (定時器) on their machines to record a programme: they don't use it because they've found it far too hard to operate.
So why do manufacturers keep on designing and producing VCRS that are awkward to use if the problems are so obvious? First, the problems we notice are not obvious to technically minded (有技術思想的) designers with years of experience and trained to understand how appliances work. Secondly, designers tend to add one or two features at a time to each model, whereas you or I face all a machine's features at once. Thirdly, although finding problems in a finished product is easy, it is too late by then to do anything about the design. Finally, if manufacturers can get away with selling products that are difficult to use, it is not worth the effort of any one of them to make improvements.
Some manufacturers say they concentrate on providing a wide range of features rather than on making the machines easy to use. But that gives rise to the question, “Why can't you have features that are easy to use?” The answer is you can. Good design practice is a mixture of specific procedures and general principles. For a start, designers should build an original model of the machine and try it out on typical members of the public—not on colleagues in the development laboratory. Simple public trials would quickly reveal many design mistakes. In an ideal world, there would be some ways of controlling quality such as that the VCR must be redesigned repeatedly until, say, 90 per cent of users can work 90 per cent of the features correctly 90 per cent of the time.
36. The author had trouble operating his VCR because .
A) he had neglected the importance of using the timer
B) the machine had far more technical features than necessary
C) he had set about using it without proper training
D) its operation was far more difficult than the designer intended it to be
37. According to the author, manufacturers .
A) should add more useful features to their machines
B) often fail to make their products easy to use
C) should make their appliances as attractive as possible
D) often fail to provide proper training in the use of their products
38. It seems that manufacturers will remain reluctant to make improvements unless .
A) they can do so at a very low cost
B) they find their machines hard to operate
C) they have difficulty selling their products
D) they receive a lot of complaints about their machines
39. According to the passage, before a VCR is sold on the market, its original model should be tried out .
A) among ordinary consumers who are not technically minded
B) among people who are technically minded
C) among experienced technicians and potential users
D) among people who are in charge of public relations
40. One of the reasons why VCRs are so difficult to use is that .
A) the designers are often insensitive to the operational complexities of their machines.
B) the range of features provided is unlimited
C) there is no ideal way of controlling quality
D) their designers often ignore the complaints of their users
adj. 可能的，潛在的
n. 潛力，潛能
