評論
打印
Section B
Passage One
Questions 26 to 28 are based on the passage you have just heard.
26.[A] The importance of advertisement.
[B] The society’s great need of advertisement.
[C] The origin of advertisement.
[D] The prosperity of advertisement.
27. [A] The local governments. [B] Their owners families.
[C] Advertisements. [D] The audience.
28. [A] Advertising is personal. [B] Advertisements are convincing.
[C] Advertisements are unreliable. [D] Advertisements are misleading.
Passage Two
Questions 29 to 31 are based on the passage you have just heard.
29. [A] The games shouldn’t be held in Salt Lake City.
[B] The games have met their environmental goals.
[C] The games did little to protect the environment.
[D] The games have caused lasting damages to the area.
30. [A] Sports competition. [B] Cultural exchange.
[C] Economic development. [D] Environmental protection.
31. [A] Building ski jumps farther away from the city.
[B] Developing better public transportation in the city.
[C] Planting more trees around the fields.
[D] Promoting the use of cleaner energy.
Passage Three
Questions 32 to 35 are based on the passage you have just heard.
32. [A] Diet. [B] Weight control.
[C] Aerobic exercise. [D] Eating habits and exercise.
33. [A] Nuts. [B] Sugar.
[C] Vegetable oil. [D] Dairy products.
34. [A] Forty or fifty minutes of exercise once a week.
[B] Twenty or thirty minutes of exercise every day.
[C] Fifteen or twenty minutes of exercise five days a week.
[D] Thirty or forty minutes of exercise three or four days a week.
35. [A] Carbohydrates. [B] Indirect fat.
[C] Body fluid. [D] Fat.
Section B
Passage One
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something competent to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people describe it in this way： Advertising is the paid, nonpersonal, and usually persuasive description of goods, services and ideas through various media.
All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.
Questions 26 to 28 are based on the passage you have just heard.
26. What is the passage mainly about?
