Tis the season to get customers into stores and keep them there. To compete with the convenience of online shopping many businesses are changing the in-store experience. Lots of options to eat and drink. A beauty haven, which is a full floor of beauty services from blowouts to waxing and brow bars. Nordstrom in new york city is focused on providing services you can't get in front of a computer. Part of the in-store experience at this Nordstrom, having food delivered to you while you shop. And for the non shoppers in your house, a martini bar to wait it out. Nordstrom is like my second home.

I'm going to shop after I get beautified. In Los Angeles Casper Mattress allows people to take naps on the merchandise. Something that you use everyday for sleep. I thought we'd come to the store and to actually try it out. At levis, shoppers can customize their jeans on-site. Did you want it this size or you want it bigger? And in Chicago Lululemon has yoga classes and meditation rooms. I love being able to come in and do more than just shopping. From inner peace to beauty and cocktails, stores finding innovative ways to keep customers coming back.

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