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Technology is changing almost every industry, including fashion.
Imagine wearing a computer in the form of clothing, like a jacket. Now it is possible.
The clothing manufacturer Levi Strauss & Co. partnered with technology company Google to create what is being called a "smart" jacket. The word smart is often used to describe actions controlled by a computer. What makes this jacket "smart" is washable technology added to the cuff -- the cloth encircling the wrist.
Ivan Poupyrev heads the smart clothing project for Google.
When somebody calls you, your jacket vibrates and gives you lights and you know somebody is calling you.
A touch on the cuff can provide directions for helping you get to where you need to go. The jacket also can play music when combined with a mobile phone, headphones and a small piece of removable computer hardware.
You get the most important features of the phone without taking your eyes off the road, said Paul Dillinger of Levi Strauss & Co.
The Levi's smart jacket can be purchased on the internet for $350.
It is just one step to smarter clothing.
Poupyrev explained that Google plans to use the technology for any kind of clothing. He added that the company is working with other partners in the fashion industry to help to make their products connected.
From how clothes are used to how they are made, computing power is reshaping the fashion industry. Designers can create structures and designs that have never existed before current technology.
New technologies are also being used to make bioengineered materials made with yeast cells in a laboratory.
Suzanne Lee is chief creative officer of Modern Meadow. She explained how her company creates leather-like material from yeast cells. She said, We engineer them to produce collagen which is the same natural protein that you find in your skin or an animal skin. Then we really grow billions of those cells, make a lot of collagen, purify it and then assemble it into whatever kinds of materials...the designers that we're working with would like to see.
Lee added that these bioengineered materials can be described as both natural and man-made.
Technology is also changing popular fashion. The rise of social media means it is not just designers who decide the latest looks in fashion.
Artificial intelligence can now collect information from social media and the internet to help designers understand what the public likes.
I'm Jonathan Evans.
