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Now the news continues.
Chinese cinemas have been required to reserve screens for home-made animations between 9 and 11 in the morning for the next 52 days, a move to prop up China's animation industry and entertain children during the school holidays.
More than 2,000 cinemas, almost half the total in the Chinese mainland, will block off the two hours and offer discounted tickets from July 11 to the end of August.
The country's media watchdog, the State General Administration of Press, Publication, Radio, Film and Television says 18 domestically made animations will be screened this summer.
It says the Morning Animations program is aimed at providing more cultural works for children who are on their summer vacation; and the move will not affect the programming of other films, as cinemas will adjust timings in advance.
Last year, 34 domestic animated features were released in cinemas in China, the world's second-largest film market. They grossed 1 billion yuan, or almost 180 million U.S. Dollars. That's 68 percent more than the previous year, but still just less than 4 percent of the country's annual box office.
Poor production quality and Hollywood competition are blamed for the weak animations industry.
The administration says Morning Animations may become a regular event for holidays and weekends.
This is NEWS Plus Special English.
E-commerce giant Alibaba has partnered with Chinese broadcaster Hunan TV and film production and distribution company DMG Entertainment to launch China's first home entertainment platform bundling subscription for Internet, phone and TV.
The package, which includes Alibaba's massive range of film, TV, shopping, music, gaming and education content as well as DMG's foreign film library, will initially be offered to Hunan TV's six million cable TV subscribers.
Alibaba says with the integration of television network and the Internet, the combination of terminal, technology and content will truly be realized.
This is NEWS Plus Special English.
Sri Lanka will launch a multi-million dollar Disney movie "Monkey Kingdom" in Shanghai to promote the South Asian country in the Chinese market.
The Sri Lanka Tourism Promotion Bureau said the promotion will be done in partnership with the country's national carrier Sri Lankan Airlines and China's Shanghai Tourism Promotion Bureau.
The promotion will include giving away free air tickets to 20 Chinese children to visit Sri Lanka's North Central Province where the "Monkey Kingdom" was filmed.
As of last week, the movie's box office sales stood at almost 17 million dollars in the U.S. Market.
Sri Lanka is also pursuing if there is a possibility of setting up a Monkey Kingdom in the Disneyland Park in Shanghai next year.
