口語練習

Speaking: What would be the advantages and disadvantage of buying all of these financial products from the same providers?

如果從同一個供應商那購買這些金融產品，有什么不利和有利之處

參考詞匯和表達

convenience/convenient 方便

get discount through loyalty vouchers 通過忠實獎券獲得優惠

have trust in the reliability of the brand name 對名牌可信度的信任

have confidence in the good quality

good service 良好的服務

not necessarily the best deal in every case 并非每個項業務都是最好的

over-reliance on one company if anything goes wrong 如果出現差錯，過分依賴一家公司

do not put all your eggs into one basket. 不要把所有的雞蛋都放在同一只籃子里

reduce the risk 減少風險

聽力訓練2

要點解釋

1． So ,the vast majority of marketing is either in-store or through direct mail. 絕大部分營銷是商店里邊進行的。或者通過向顧客直接寄郵件的方式來完成。

2． We’ve bought very little advertising space, but we do also use public relations as a marketing tool.我們購買的廣告版面很少，但是我們也把公共關系作為營銷的手段。

3． And how does a new bank like Sainsbury’s succeed in attracting people away from the High Street Banks? 塞恩斯伯里開辦的銀行是怎樣把人們從傳統的銀行中吸引過來的？這里的High Street是英國英語，指市鎮商業區的大街。The high street banks 是指傳統的銀行。

4． Quite simple by offering value for money and excellent customer service standards. 很簡單，通過提高資金效益以及提供優質的客戶服務方法。這里的value for money 是指物有所值的程度。

5． Our key operation advantage is that, as a telephone-only operation, Sainsbury’s bank doesn’t have the high over-heads that a branch network does. 我們的運作優勢是：作為只通過電話運作的業務，塞恩斯伯里銀行沒有一般銀行網點所要支付的管理費用.overheads指企業的日常開支，包括工資，租金，設備，內部裝飾以及繳稅等的花銷，費用。

6． …Sainsbury’s experience in retailing means that its bank can apply a retailer’s customer-focused mentality to the financial services sector. 塞恩斯伯里在零售業的經驗意味著它所屬的銀行能把零售商的以顧客為中心的理念引入金融服務這一行業。

7． We firmly believe that our commitment to our customer will prevent brand damage. 我們堅信我們對顧客的承諾會防止對品牌的損害。

8． Who could have imagined, back in t 1869, that a small family dairy would grow into a major retail group operating over 800 stores?誰可以想象，早在1869年的一個小小的銷售奶制品的家庭店鋪，會發展成一個擁有800多家連鎖店的大型集團。