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現(xiàn)狀分析
這部分盡可能簡明扼要而又全面地介紹公司的情況，以及公司所在行業(yè)的信息。
市場環(huán)境，例如：
The marketplace has been stagnant for 2 years. We are poised now to...
產(chǎn)品或服務(wù)，例如：
The present stage of S30 is in the design stage.
產(chǎn)品生命周期，例如：
Our current product line is...
價格和利潤，例如：
Current prices are... and profits are...
客戶，例如：
Current customers are using our... for...
銷售渠道，例如：
We have service centers, retailers, manufacturer's representatives...
管理團(tuán)隊情況，例如：
Most of our management is in place, however, we require a production manager to complete our team.
財務(wù)狀況，例如：
Current cash available is....
商務(wù)英語：如何寫商業(yè)計劃書（確定目標(biāo)）
企業(yè)目標(biāo)是企業(yè)使命和指導(dǎo)方針的具體化和數(shù)量化，它反應(yīng)企業(yè)在一定時期內(nèi)經(jīng)營活動的方向和所要達(dá)到的水平。企業(yè)目標(biāo)的實現(xiàn)時間較長，一般為三到五年或者更長時間。好的企業(yè)目標(biāo)具有總體性、與外部環(huán)境聯(lián)系密切、有很大的激勵作用、切實可行等特點。
企業(yè)的基本目標(biāo)，例如：
The primary objectives of our organization are to:
A
B
C
投資收益率(ROI)，例如：
Based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%.
財務(wù)目標(biāo)，例如：
Last Year This Year Next Year
Sales
$ Volume
Unit Volume
% Increase/Decrease
Share of Market
Gross Profit
Manufacturing
Fully Burdened
Marketing Expenses
Advertising
Sales Promotion
Trade Allowances
Other
欲計將來增長、改進(jìn)的目標(biāo)，例如：
Other objectives we have set for ourselves include XXX.
We expect to replace (competitive/existing products or services) by XXX% by 20XX.
We plan to add XXX (retailers, distributors, service centers) per month/year and we will have a total of XXX (retailers, distributors) by 20XX.
