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BEC中級(jí)真題閱讀精講:第3輯T4P4 有想法的銀行

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The bank with ideas

With several hundred years of history behind it, the APL Bank has few problems in convincing businesses that it is reputable and secure__21__ of a range of banking serving. Now, it is demonstrating to business customers that it is flexible and responsive enough to ___22___ their changing needs in the 21st century.

Based in London, APL offers banking services to businesses throughout the UK via its branch __23___. Most customer service provision is ___24_ out by personal account managers based in local branches, together with ___25__ staff at company headquarters.

An important ___26__for APL has been to make it easy for customers to __27__business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the ‘a(chǎn)ccount contact’ and ___28__with the customer during the manager’s ___29___. In addition, for those who want ___30__ to their bank at any time of day or night there is now a 24-hour phone-based service.

In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan___31__within 24 hours. This focus on the customer has also been a driving __32__in APL’s recruitment and development policy. For example, newly inducted staff ___33__a ‘customer service review’ to find out what it is like to be on the other side of the desk, asking to borrow money.

Together, these ___34__in banking have achieved excellent results. The customer__35___is growing fast, and last year the bank gained 36,000 new business accounts.
重點(diǎn)單詞   查看全部解釋    
loyalty ['lɔiəlti]

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n. 忠誠(chéng),忠心

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foundation [faun'deiʃən]

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n. 基礎(chǔ),根據(jù),建立
n. 粉底霜,基

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provision [prə'viʒən]

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n. 規(guī)定,條款; 供應(yīng)(品); 預(yù)備
n.

 
responsive [ri'spɔnsiv]

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adj. 回答的,應(yīng)答的,易感應(yīng)的

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handle ['hændl]

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n. 柄,把手
v. 買賣,處理,操作,駕馭

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approach [ə'prəutʃ]

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n. 接近; 途徑,方法
v. 靠近,接近,動(dòng)

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particular [pə'tikjulə]

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adj. 特殊的,特別的,特定的,挑剔的
n.

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range [reindʒ]

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n. 范圍,行列,射程,山脈,一系列
v. 排

 
colleague ['kɔli:g]

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n. 同事

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convincing [kən'vinsiŋ]

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adj. 使人信服的,有力的,令人心悅誠(chéng)服的 vbl.

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