A Moreover, it is almost impossible to get people tochange the way they view things they are indifferent to.

B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.

C They don't, as the industry well knows, care enough to bebrand loyal to such a product.

D Whether you acceptthis argumentor not, you have to recognise thatwithout advertising our world would be very different.

E The problem lies in isolating preciselywhatmotivatespeople to behave in a particular way.

FThis ispartly becausenot all advertisements are designed to do the same thing.

G The production costs involved in these can reach higher figures than those for the average movie.

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