1 the failure of a company to set its prices appropriately

2 acontextthat makes it difficult to increase prices

3 the consequences of companies trying to conceal their approach to pricing

4 the means by which a company ensuredprecisionin the prices it offered

5 the fact that companies can learn about the effects of a price reduction

6 the first sector to price products according to how much customers were prepared to spend

7 the widespread use ofrough guidelinesto determine prices

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