5.If sites made it easier to shop and buy, sites' actual income would ______.

A. be the same B. decrease a lot

C. increase a little D. increase a lot

6.The e-commerce industry is losing much money in potential sales BECause ______.

A. people are not familiar with many sites

B. about half of the buying attempts fail

C. many people don't have the access to the Internet

D. there is too much competition from traditional business

7.e-commerce sites can earn more money from the holiday season by _______.

A. improving the customer experience

B. forming valid identification

C. advertising widely

D. providing more content

8.Problems with ______ were the chief cause of failed buying attempts.

A. electronic signature B. the checkin process

C. the checkout process D. registration

9.What attitude does the author hold when describing the sites' loss of revenue?

A. Emotional B. Objective

C. Critical D. Pessimistic

10.Which of the following techniques is most used in the text?

A. Exemplification B. Definition

C. Comparison D. Contrast

七、英譯漢 ( 閱讀下面的短文，然后將劃線的句子翻譯成漢語(yǔ)。每小題 2 分，共 10 分 )

Making the transition to e-business can be daunting.(1) There is so much to do, so many questions to answer, so many possibilities to explore. How do you know where to start?

When you begin planning an e-business, the most important thing to remember is that you shouldn't try to do everything at once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing.(2) Focus your initial e-business efforts on those areas that can most immediately gain from the investment. This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow.

(3) Intel took this advice to heart when it began planning the Intel(r) e-business Web site. Rather than attempting to remake the entire Intel business infrastructure — a truly daunting task for a global corporation with over 65,000 employees — the company focused on its direct customers, including OEMs and distributors.(4) The idea was to focus on customers who already had a relationship through Intel field sales and customer support , and find ways to improve that relationship through the Internet.

(5) “ We picked one thing we could build very quickly and deploy to our customers, ” says Sandra Morris, director of Intel's Internet Marketing & e-Commerce.

八、漢譯英 ( 請(qǐng)把下列漢語(yǔ)句子翻譯成英語(yǔ)，每小題 2 分，共 10 分 )

1. 我們要事先準(zhǔn)備所有申請(qǐng)材料。 (in advance)

2. 你需要確定顧客為何需要你的某種電腦和你的電腦怎樣才能滿足那種需求。 (meet the need)

3. 英特網(wǎng)可以直接讓人得到信息、產(chǎn)品和服務(wù)，這就省掉了中間商，還會(huì)引起經(jīng)濟(jì)萎縮。

(economic deflation)

4. 我們討論企業(yè)的產(chǎn)品和服務(wù)以及行業(yè)和英特網(wǎng)的信息。 (along with)

5. 那將給你以極大的競(jìng)爭(zhēng)優(yōu)勢(shì)。 (advantage)