Unit 3 Chapter 3 Visual Aids
A: First, I'd like you to look at this graph, which shows the ups and downs in our customer volume over the past nine months.
A: As you can see here, customer numbers fluctuated between 2.1 and 2.3 million in the first four months.
A: They even rose moderately in May, reaching just over 2.3 million at the end of the month.
A: I'd like to highlight a sharp fall in customer numbers in July as a direct consequence of Amart's entry into the market.
A: In early July we introduced a new, more aggressive marketing strategy to boost sales.
A: As a result, sales started picking up in July. By the end of September, customer numbers had reached just over 2 million.

Comprehension Questions
1. What is the graph showing?
2. What made customer numbers fall in July?
3. What did the company do to boost sales?