Lesson 12 Dialogue Smarter, not Harder
Tatiana: Wow, Hunter, things have changed so much in the last ten years.
Nowadays, we compete not simply with domestic competitors but firms everywhere from Copenhagen to Mumbai.
Hunter: So true! On the one hand, technology and trade have boosted performance and made our products more ubiquitous.
On the other hand, the advent of technology has brought us head-to-head with so many companies globally.
Tatiana: Sure, technology in production, communication, and design has become swift and nimble.
We can turn out a new product twice as fast as before.
Hunter: Yep, using technology is surely a no-brainer, but we need to make sure that we always have new ideas on the horizon.
Plus, we should always be on guard against becoming complacent.
Tatiana: That's right. Not checking our weak spots could lead to big problems.
Furthermore, this year's hot-seller could languish next year.
So, we need to check, recheck, change, develop, and stay energized.
Hunter: Also, a multifaceted attack plan guarantees that if option A fails then option B might work.
Tatiana: Being globally competitive emphasizes more than ever the classic dichotomy of one core strength versus many smaller tactics.
Hunter: Exactly. Sometimes, I wish that we had the perfect patent that would make us invincible. Like they say: Work smarter, not harder!