A:Which of the steps are you focusing on in brand growth？Awareness，understanding，acceptance，or loyalty？

B:We’re working on different steps in different areas.For example，our Corbert line is thriving in American markets，we’ve already reached the loyalty stage.In Asia，however，it’s a different story.Most people haven’t even heard of Corbert，so we’re working on awareness through a lot of product launches and related activities.

A:What are you doing to increase understanding in the European sector？

B:Understanding comes from product differentiation.We get that through product demonstrations，literature，expert testimonials，and the like.

你把發展品牌的重點放在哪一步？意識，了解，接受還是忠誠？

我們現在對不同地區采取不同的步驟。例如，我們科爾波特系列在美洲市場非?；鸨覀円呀涍_到了忠誠的階段?？墒窃趤喼耷闆r卻不相同。大多數人都沒有聽說過科爾波特，所以我們要通過很多產品發布和相關的活動來提高人們的產品意識。

你們準備在歐洲地區做點兒什么可以增進大家對產品的了解？

介紹產品差異有助于人們對產品的了解。我們可以通過產品展示，宣傳材料，專家推薦書等等來做到這一點。

Brand growth：品牌發展

Thrive： to become， and continue to be， successful， strong， healthy， etc. 興旺發達;繁榮;蓬勃發展;旺盛;茁壯成長

New businesses thrive in this area. 新企業在這一地區蓬勃興起。

These animals rarely thrive in captivity. 這些動物欄養起來很少會肥壯.Work on sth： 致力于，從事于

The scientists are still working on inventing new methods of reaching outer space.

科學家們仍致力于發明到達外層空間的新方法。

Launch： the action of launching something; an event at which something is launched （航天器的）發射;（船的）下水;（產品的）上市;（事件的）發起

the successful launch of the Ariane rocket 阿里亞娜火箭的成功發射

a product launch 產品的投放市場

。..and the like.。.諸如此類的，相似的，類似的

jazz， rock and the like（= similar types of music） 爵士樂、搖滾樂以及諸如此類的音樂