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13 Many senior managers feel that organisations have difficulties innovating because of
A a poor level of skills among employees.
B an emphasis on rapid achievement.
C an increased risk associated with change.
D an insistence on a standard company philosophy.
14 According to the writer, many organisations today are
A finding it easier to introduce a creative approach.
B having problems understanding innovation as a concept.
C actively developing the conditions for a creative approach.
D resisting innovative staff suggestions.
15 In the third paragraph, Katrina Murray expresses the view that
A top management must dictate the pace of change.
B some employees lack a commitment to change.
C most organisations are incapable of bringing about effective change.
D some senior managers underestimate the role they can play in achieving change.
16 Alex Sadowski and Katrina Murray agree that to be truly innovative, organisations must
A invest in the right managers.
B place less emphasis on financial considerations.
C have a double focus to their policies.
D adopt an approach with clearly defined stages.
17 According to the survey, which of the following strategies has been introduced to encourage creativity?
A a greater acceptance of error
B financial rewards for higher levels of creativity
C the introduction of specific performance targets
D the promotion of creative individuals to senior posts
15 Tom Robertson believes that, in the future, it will be difficult to achieve
A an educational system that encourages creativity.
B a combination of practices that promote creativity.
C the spread of creativity to a range of businesses.
D a greater respect for creativity in pharmaceutical companies.
