評論
打印
Herding Cats
“放養貓”
The key player to enlist was Doug Morris, head of the Universal Music Group.
環球音樂集團的CEO道格·莫里斯是他們要拉攏的關鍵人物。
His domain included must-have artists such as U2, Eminem, and Mariah Carey,
他旗下有很多“必備藝人”，包括U2樂隊、艾米納姆，以及瑪利亞·凱莉，
as well as powerful labels such as Motown and Interscope-Geffen-A&M. Morris was eager to talk.
還有魔域唱片和Interscope-Geffen-A&M兩大巨頭。莫里斯很希望能夠合作。
More than any other mogul, he was upset about piracy and fed up with the caliber of the technology people at the music companies.
他比任何人都更擔心盜版問題，也受夠了唱片公司里那些二流技術人員的水平。
"It was like the Wild West," Morris recalled. "No one was selling digital music, and it was awash with piracy.
莫里斯回憶道：“這簡直就像當年荒蠻的西部。沒有人愿意賣數字音樂，他們寧愿和盜版同流合污。
Everything we tried at the record companies was a failure.
我們在唱片公司里所作的努力全部失敗了。
The difference in skill sets between the music folks and technologists is just huge."
音樂人和科技人員之間的技能屬性差距太大了。”
As Ames walked with Jobs to Morris's office on Broadway
艾姆斯和喬布斯一起徒步前往莫里斯在百老匯的辦公室，
he briefed Jobs on what to say. It worked.
在路上，艾姆斯向喬布斯簡要地提示了一下稍后要談的內容。這些提示收到了效果。
What impressed Morris was that Jobs tied everything together in a way that made things easy for the consumer and also safe for the record companies.
讓莫里斯驚嘆的是，喬布斯把一切都整合在iTunes商店里了，方便了用戶的同時也保證了唱片公司的利益。
"Steve did something brilliant," said Morris.
莫里斯說：“史蒂夫做了一件偉大的事。
"He proposed this complete system: the iTunes Store, the music-management software, the iPod itself.
他提出了一個完整的系統--iTunes商店、音樂管理軟件和iPod。
It was so smooth. He had the whole package."
整個過程非常順暢，他把這些服務都打包了。”
