本期內容：

The No. 1 driver of ice cream cravings is its sweetness, explained Gail Civille, founder and president of Sensory Spectrum, a firm that helps companies learn how sensory cues drive consumer perceptions of products. The amount of fat is important, too. To even be called "ice cream," a product must contain at least 10% milk fat, which can come from milk, cream or butter. "The more butterfat, the better the mouth feel," Sweetness — which contributes to the taste variable — and fat — which contributes to texture — are key players in the likability of any particular ice cream.

driver: n. 驅動力
craving: n. 渴望
craving for: 對……的渴望
sensory: adj. 感官的
cue: n. 提示；線索
consumer perception: 消費者認知
contribute to: 是……的原因之一
variable: n. 變量
key player/part: 關鍵因素
likability: n. 喜愛；可愛度
likable: adj. 可愛的

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